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    <title>Automotive Service &amp; Tire Alliance upcoming events</title>
    <link>https://astausa.org/Events</link>
    <description>Automotive Service &amp; Tire Alliance upcoming events</description>
    <dc:creator>Automotive Service &amp;amp; Tire Alliance</dc:creator>
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    <pubDate>Thu, 09 Jul 2026 17:44:40 GMT</pubDate>
    <lastBuildDate>Thu, 09 Jul 2026 17:44:40 GMT</lastBuildDate>
    <item>
      <pubDate>Sat, 25 Jul 2026 13:00:00 GMT</pubDate>
      <title>The Institute Road Tour: Carquest Technical Institute | Raleigh, NC (07/25/2026)</title>
      <description>&lt;p&gt;Stack the Deck: Know Your Numbers, Lead Your People, and Take Control of Your Shop&lt;/p&gt;

&lt;p&gt;Most shop owners and general managers work extremely hard every day, but hard work alone does not create profit, control, or long-term freedom. This session is designed to help you shift from reacting to your business to truly understanding and leading it.&lt;/p&gt;

&lt;p&gt;In this powerful training, Cecil Bullard will show you how to understand the numbers that drive your shop and how to use those numbers to lead your people, processes, and decisions with clarity and confidence. The goal is simple: fix your numbers first, then lead your team into action.&lt;/p&gt;

&lt;p&gt;A recent PartsTech survey found that 67% of shops are losing significant profit due to improper parts markup strategies, costing many between $40,000 and $70,000 annually. In this session, Cecil will go beyond parts markup and break down the key financial drivers every owner and GM must understand, including margins, profitability, pricing, process control, accountability, and leadership execution.&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;

&lt;p&gt;The training is split into two focused sections. The first half is dedicated to understanding your numbers—what they mean, how they impact your business, and where profit is being lost. The second half focuses on turning those numbers into action through ownership, communication, team leadership, process improvement, accountability, and responsible decision-making.&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;

&lt;p&gt;Attendees will leave with practical tools they can immediately apply in their shop, including a Parts Margin Calculator, Parts Markup Matrix, Stack the Deck Business Audit, Leadership Responsibility Map, One-Page Action Plan, and access to a complimentary Business Needs Review.&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;

&lt;p&gt;This class is designed for shop owners, managers, and leaders who are ready to stop guessing, stop reacting, and start leading with clarity and confidence.&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>
      <link>https://astausa.org/event-6743572</link>
      <guid>https://astausa.org/event-6743572</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Tue, 28 Jul 2026 13:00:00 GMT</pubDate>
      <title>The Institute Road Tour: Blacks Tire Corp. Training Center | Whiteville, NC (07/28/2026)</title>
      <description>&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;Stack the Deck: Know Your Numbers, Lead Your People, and Take Control of Your Shop&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;Most shop owners and general managers work extremely hard every day, but hard work alone does not create profit, control, or long-term freedom. This session is designed to help you shift from reacting to your business to truly understanding and leading it.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;In this powerful training, Cecil Bullard will show you how to understand the numbers that drive your shop and how to use those numbers to lead your people, processes, and decisions with clarity and confidence. The goal is simple: fix your numbers first, then lead your team into action.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;A recent PartsTech survey found that 67% of shops are losing significant profit due to improper parts markup strategies, costing many between $40,000 and $70,000 annually. In this session, Cecil will go beyond parts markup and break down the key financial drivers every owner and GM must understand, including margins, profitability, pricing, process control, accountability, and leadership execution.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;&lt;br&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;The training is split into two focused sections. The first half is dedicated to understanding your numbers—what they mean, how they impact your business, and where profit is being lost. The second half focuses on turning those numbers into action through ownership, communication, team leadership, process improvement, accountability, and responsible decision-making.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;&lt;br&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;Attendees will leave with practical tools they can immediately apply in their shop, including a Parts Margin Calculator, Parts Markup Matrix, Stack the Deck Business Audit, Leadership Responsibility Map, One-Page Action Plan, and access to a complimentary Business Needs Review.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;&lt;br&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;This class is designed for shop owners, managers, and leaders who are ready to stop guessing, stop reacting, and start leading with clarity and confidence.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>
      <link>https://astausa.org/event-6743527</link>
      <guid>https://astausa.org/event-6743527</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Wed, 29 Jul 2026 21:45:00 GMT</pubDate>
      <title>The Institute Road Tour: BTS Tire &amp; Wheel Distributors | Columbia, SC (07/29/2026)</title>
      <description>&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;Stack the Deck: Know Your Numbers, Lead Your People, and Take Control of Your Shop&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;Most shop owners and general managers work extremely hard every day, but hard work alone does not create profit, control, or long-term freedom. This session is designed to help you shift from reacting to your business to truly understanding and leading it.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;In this powerful training, Cecil Bullard will show you how to understand the numbers that drive your shop and how to use those numbers to lead your people, processes, and decisions with clarity and confidence. The goal is simple: fix your numbers first, then lead your team into action.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;A recent PartsTech survey found that 67% of shops are losing significant profit due to improper parts markup strategies, costing many between $40,000 and $70,000 annually. In this session, Cecil will go beyond parts markup and break down the key financial drivers every owner and GM must understand, including margins, profitability, pricing, process control, accountability, and leadership execution.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;&lt;br&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;The training is split into two focused sections. The first half is dedicated to understanding your numbers—what they mean, how they impact your business, and where profit is being lost. The second half focuses on turning those numbers into action through ownership, communication, team leadership, process improvement, accountability, and responsible decision-making.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;&lt;br&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;Attendees will leave with practical tools they can immediately apply in their shop, including a Parts Margin Calculator, Parts Markup Matrix, Stack the Deck Business Audit, Leadership Responsibility Map, One-Page Action Plan, and access to a complimentary Business Needs Review.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;&lt;br&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;This class is designed for shop owners, managers, and leaders who are ready to stop guessing, stop reacting, and start leading with clarity and confidence.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>
      <link>https://astausa.org/event-6743544</link>
      <guid>https://astausa.org/event-6743544</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Thu, 30 Jul 2026 13:00:00 GMT</pubDate>
      <title>The Institute Road Tour: NAPA Auto Parts Distribution Center | Charlotte, NC (07/30/2026)</title>
      <description>&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;Stack the Deck: Know Your Numbers, Lead Your People, and Take Control of Your Shop&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;Most shop owners and general managers work extremely hard every day, but hard work alone does not create profit, control, or long-term freedom. This session is designed to help you shift from reacting to your business to truly understanding and leading it.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;In this powerful training, Cecil Bullard will show you how to understand the numbers that drive your shop and how to use those numbers to lead your people, processes, and decisions with clarity and confidence. The goal is simple: fix your numbers first, then lead your team into action.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;A recent PartsTech survey found that 67% of shops are losing significant profit due to improper parts markup strategies, costing many between $40,000 and $70,000 annually. In this session, Cecil will go beyond parts markup and break down the key financial drivers every owner and GM must understand, including margins, profitability, pricing, process control, accountability, and leadership execution.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;&lt;br&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;The training is split into two focused sections. The first half is dedicated to understanding your numbers—what they mean, how they impact your business, and where profit is being lost. The second half focuses on turning those numbers into action through ownership, communication, team leadership, process improvement, accountability, and responsible decision-making.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;&lt;br&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;Attendees will leave with practical tools they can immediately apply in their shop, including a Parts Margin Calculator, Parts Markup Matrix, Stack the Deck Business Audit, Leadership Responsibility Map, One-Page Action Plan, and access to a complimentary Business Needs Review.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;&lt;br&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Roboto, sans-serif"&gt;This class is designed for shop owners, managers, and leaders who are ready to stop guessing, stop reacting, and start leading with clarity and confidence.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>
      <link>https://astausa.org/event-6743570</link>
      <guid>https://astausa.org/event-6743570</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Fri, 28 Aug 2026 22:00:00 GMT</pubDate>
      <title>Live Shenanigans: Koppinger Euro Service | Black Mountain, NC (08/28/2026)</title>
      <description>&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>
      <link>https://astausa.org/event-6742830</link>
      <guid>https://astausa.org/event-6742830</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Thu, 24 Sep 2026 13:00:00 GMT</pubDate>
      <title>ASTA Expo 2026 | Raleigh, NC (09/24/2026)</title>
      <description>&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>
      <link>https://astausa.org/event-6694422</link>
      <guid>https://astausa.org/event-6694422</guid>
      <dc:creator />
    </item>
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