Amy Mattinat of Auto Craftsmen Ltd Speaking at ASTE 2018

Amy will present the following Classes

How to Put on a Successful Women’s Car Care Clinic and Brand Your Shop as THE Expert in Your Community

Car Care Clinics are a growing trend and a great opportunity to market your shop as the expert in your community. Discover four different styles of ‘Women Car Care Clinics’ that you can put on. Course materials will include a turn-key system for designing and implementing a clinic at your own shop. Don’t miss this valuable information to help you market yourself as THE expert in your community and grow your customer base.

Increase Your Sales and Profitability by Winning with the Decision Makers: Women

Studies shows 83% of women are responsible for the maintenance of their own vehicles, and women represent 73% of service facility customers. But most auto repair businesses don’t understand that women and men perceive, believe and behave differently. If you learn how to tailor your shop’s culture and marketing to women you will make more money per customer and gain a sales force of advocates who will help grow your business.
Amy Mattinat, independent auto repair shop owner, industry leader and marketing expert will give you the inside scoop on specific changes you can easily make to turbo-charge your market share with your most profitable prospects – women.
• Learn how women research the services they use and why they choose one business over another
• Discover how to create an appealing brand for women which will also build more business with men
• Find out how to effectively market to Women on less marketing dollars then you ever thought possible
• Identify that one simple signal that most automotive service advisors miss when a woman is losing patience with them and make more sales
• Learn how to leverage women’s referral as the ultimate marketing multiplier, making each new woman customer at least four times more profitable than a new male customer