Category: Blog

It’s Time For ASTE 2021

September 15th, 2021 by

  It’s almost here! Time for old friends to reunite and catch up. Time to make new friends, get some awesome training, and enjoy each other’s fellowship. Once again we converge at the Embassy Suites in Cary, North Carolina for 2 days of gaining knowledge and connections. This year promises to be the biggest event […]

Growing your own technicians. It works!

August 18th, 2021 by

3 years ago this young high school kid walked in our front door unannounced, wanting a part time job. My initial impression wasn’t great, but it was a busy time of the year so I interviewed him and decided to give him a chance. That same year (2019) he graduated high school and started full […]

Shop Culture

July 19th, 2021 by

  What is a company culture? It’s a set of shared values, behaviors, beliefs, attitudes and practices that identify or characterize an organization. In reality we all have a company culture whether we know it or not. The vibe inside the business is the byproduct of your culture. It’s the way you do business and […]

Marketing to your existing customer base

June 15th, 2021 by

Any shop’s best source of income obviously is their existing customer base. But when we think about advertising, most will default to new customer acquisition. The reality is, it’s no secret that most of our income comes from our existing customer base. So it’s vitally important to maintain and keep in contact with those customers […]

Shop Websites, SEO and Advertising

May 20th, 2021 by

By: Stan Creech, IGO President and Owner of Creech Import Repair No matter what business you’re in, change is constant. And advertising has certainly seen change over the years. Long gone are the days of Yellowpages, billboard and radio advertising. It’s no secret that the internet has changed the way we advertise and do business. […]

Auto Repair Shop Insurance. Are you covered?

April 19th, 2021 by

By: Stan Creech Insurance isn’t something we shop owners think about very often. But at least once a year it’s extremely important to sit down with your agent and thoroughly review the policy. Policy conditions and coverage can change over time from the provider, as well as changes in the  shop’s needs and liabilities.  I […]

Auto Renew Contracts/Lease Agreements

March 11th, 2021 by

  Have you ever fallen victim to an auto renew contract? Or signed a lease agreement or loan with all interest paid up front that you regretted later? It happened to me and like most things, I’ve learned the hard way! Auto renew contracts are just bad and in my opinion unethical business practices. So […]

Managing Your Online Reputation

February 15th, 2021 by

By: Stan Creech, IGO President What does your online reputation look like? Is it important? Do you respond to reviews your customers leave you? What’s the best way to respond to negative reviews? Is it ok to ask a customer to leave you a review? How can I get more google reviews? Well hang on […]

Stepping Out of Your Comfort Zone

January 14th, 2021 by

By: Stan Creech Step out of your comfort one and try something new in your shop today. The adage “Keep doing the same thing, expect different results” is very true in every shop. It’s so easy to sit back on cruise control and let business take care of itself. In some shops, it may work […]

Planning Ahead for 2021

December 17th, 2020 by

By: Stan Creech, IGO President and Owner of Creech Import Repair Covid-19 What a roller coaster year 2020 has been and a game changer to say the least. The first quarter was business as usual, and then came late March and Covid-19. Compared to the events of 9/11, Covid seems to have affected our lives […]