Letter From The President – November 2021


Hi, Friends.

The Automotive Service and Tire Alliance is off to a great start. Your board of directors had its first meeting on October 13th. The energy in the room was palpable. Your board and staff are committed to creating a first-class organization uniquely equipped to understand and serve the needs of independent tire and automotive service owners.  We have formed the following committees to create strategies and initiatives that will build on and improve the value of your membership:

  • Membership Committee
  • Education and Workforce Development Committee
  • Events Committee
  • Finance Committee
  • Strategic Planning Committee

If you have an interest in learning more about participation in a committee, please contact a staff member. We would love to have your input.

Our mission is to create an organization that helps our members thrive, provides you with opportunities to make and save money, convenes industry thought leadership, and helps bring the technicians of tomorrow into the industry. The current challenges facing you is not lost on us. The ripples of the 100-year pandemic continue to impact our businesses and our industry. Demand is strong is labor is tight. Technology seems to be moving at a faster pace. Text communication with customers is replacing the telephone. Digital vehicle inspections with photos and videos are replacing paper inspections. The list goes on.

The leadership and staff of the ASTA want you to know that we are here to help you adapt. Whether it is rethinking your approach to recruiting, partnering with your local community college to hire an apprentice, or providing access to vendors for customer relationship management, your ASTA is here to help you work through the fog of business to see a brighter future for your business, your employees and your customers. We are your partner and we are here for you.

The ASTA has forward looking leaders working hard to build out and improve the value of your membership. Over the next year, we will be rolling out initiatives to help you compete, to help you recruit, and to help you save.  Our members are at the core of everything we do.  We are grateful for your membership and look forward to serving you.

Best regards,

Marc Pons

President, ASTA

Owner, Chapel Hill Tire