Letter From The President – November 2021

  Hi, Friends. The Automotive Service and Tire Alliance is off to a great start. Your board of directors had its first meeting on October 13th. The energy in the room was palpable. Your board and staff are committed to creating a first-class organization uniquely equipped to understand and serve the needs of independent tire […]

The End of an Era and Start of a New Age

Its the end of an era and start of a new age for the automotive aftermarket in the Southeast. The Independent Garage Owners of North Carolina (IGONC) and North Carolina Tire Dealers Association (NCTDA) will close the book on their final chapters as they have merged to form the Automotive Service & Tire Alliance (ASTA). […]

Change is Coming!

As previously announced, the Independent Garage Owners of North Carolina (IGONC) and North Carolina Tire Dealers Association (NCTDA) are merging to form the Automotive Service and Tire Alliance (ASTA). This merger is official as of October 1, 2021. ASTA will premiere new branding in the near future. ASTA’s first board meeting will be October 21, […]

It’s Time For ASTE 2021

  It’s almost here! Time for old friends to reunite and catch up. Time to make new friends, get some awesome training, and enjoy each other’s fellowship. Once again we converge at the Embassy Suites in Cary, North Carolina for 2 days of gaining knowledge and connections. This year promises to be the biggest event […]

Shop Culture

  What is a company culture? It’s a set of shared values, behaviors, beliefs, attitudes and practices that identify or characterize an organization. In reality we all have a company culture whether we know it or not. The vibe inside the business is the byproduct of your culture. It’s the way you do business and […]

Marketing to your existing customer base

Any shop’s best source of income obviously is their existing customer base. But when we think about advertising, most will default to new customer acquisition. The reality is, it’s no secret that most of our income comes from our existing customer base. So it’s vitally important to maintain and keep in contact with those customers […]

Shop Websites, SEO and Advertising

By: Stan Creech, IGO President and Owner of Creech Import Repair No matter what business you’re in, change is constant. And advertising has certainly seen change over the years. Long gone are the days of Yellowpages, billboard and radio advertising. It’s no secret that the internet has changed the way we advertise and do business. […]

Auto Repair Shop Insurance. Are you covered?

By: Stan Creech Insurance isn’t something we shop owners think about very often. But at least once a year it’s extremely important to sit down with your agent and thoroughly review the policy. Policy conditions and coverage can change over time from the provider, as well as changes in the  shop’s needs and liabilities.  I […]

NASTF to Launch Assisted Immobilizer Reprogramming Service

  During the week of April 5, the National Automotive Service Task Force (NASTF) will be launching the new Assisted Immobilizer Reprogramming (AIR) service. Every so often, a repair facility may need to replace or reprogram a module that involves the vehicle’s security systems. Until now the only way to do that was with a […]