Stepping Out of Your Comfort Zone

By: Stan Creech

Stan Creech, IGO President and Owner of Creech Import Repair

Step out of your comfort one and try something new in your shop today.

The adage “Keep doing the same thing, expect different results” is very true in every shop. It’s so easy to sit back on cruise control and let business take care of itself. In some shops, it may work for a while. But most shop owners need a periodic shock to spark incentive to try something new. That spark often can come from a simple Zoom meeting, IGO training and regular chapter meetings, ASTE, ASOG Podcasts or similar, general conversations with another shop owner, etc.

Staying engaged with trade related resources is a sure way to keep a steady flow of constructive enthusiasm to help your shop continue to grow and prosper. Maybe your current shop point of sale (POS) software isn’t up to speed, or not being utilized to its full potential? The same can be said for CMR customer retention marketing software if you are using a 3rd party in addition to your POS software. The list goes on.

One thing our shop is looking at (again) is DVI digital vehicle inspections. We tried this a few years ago, (I will not mention the name of the provider) but we were not successful in implementing the project which I take blame for. So one of my goals for 2021 is to raise our average RO above 2020’s number by being more thorough and implementing digital vehicle inspections.

The list is long of ideas to give your quality of service and bottom line a boost. Here are some that come to mind:

  • Management class(s) geared towards specific areas of shop operations
  • Updating equipment and existing equipment training
  • Engaging employees by delegating more responsibility
  • Training employees, office personnel and technicians
  • Incentive rewards for employees, either through vendors or in house
  • Hiring a management coach
  • Social media activity
  • Community volunteer activity
  • Fundraiser/charitable donations

In last month’s newsletter we talked about getting involved in the community and giving back. This could be an excellent way to get your team involved and boost morale and help your community in some way. Whether it’s a fundraiser/donation to a nonprofit, or sponsoring a local youth league sports team, this is a sure-fire opportunity to get employees engaged and help the community at the same time. Ask your employees what they are interested in to get ideas.

So, for 2021, what will your shop venture into that’s new and challenging? Regardless of what you try, planning, implementing, and measuring results should be a basic part of the game plan.