These virtual sessions will provide an overview of the main financial statements, stressing the importance of accurate bookkeeping and outlining some of the information that can be learned from analyzing these statements.[1]​ During the course, we will recast statements in formats that are easier to interpret, which in turn will help the owner or manager make better business decisions. The presenter will introduce participants to some of the ratios and other analysis measures used as key performance indicators to help manage their small businesses. Some of these measures are also used by bankers and other lenders when making approval decisions on small business loans and lines of credit.

How long is the course? The course will consist of three (3) online classes. Each class is one hour long and will focus on a different aspect of small business finance. Participants should attend all three classes.

When: Tuesdays during lunch: October 15th, 22nd , and 29th, 2024. Each virtual class will be from 12-1.[2]​

Who should attend: Owners, managers, and aspiring managers. We encourage new members to attend, as this is a great opportunity to engage with other ASTA members.

Class Format: Each one-hour class will consist of about thirty (30) minutes of instruction, twenty (20) minutes of small group discussion, and about ten (10) minutes of summary/next steps.

Instructor: Gene Holland with the North Carolina Small Business Technology Development Center (SBTDC)[3]​ . www.sbtdc.org​

Cost: Free to ASTA Members.

Registration: [email protected]

Zoom link will be provided.

https://app.glueup.com/event/118522/