Empowering our members to become leaders of the industry, their business and local community
The Automotive Service & Tire Alliance (ASTA) was formed in 2021 through the merger of the Independent Garage Owners of North Carolina (IGONC) and the North Carolina Tire Dealers Association (NCTDA). We are the Southeast’s largest member-sponsored non-profit association serving the aftermarket automotive industry.
Hurricane Helene Relief
If your automotive service or tire shop suffered damage, apply for financial assistance to help rebuild
ASTA Expo
Enhance your knowledge and skills at the ASTA Expo, featuring educational sessions, workshops, and demos.
Empowering Members
ASTA is here to help the independent automotive business owner by leveling that playing field between them, big corporations and dealerships.
ADVOCACY
We work to keep you informed on new legislation, regulation changes, environmental compliance, and labor laws that effect your business.
Apprenticeship Initiative
Invest in the future of your business and mentor the next generation of automotive technicians with the North Carolina Automotive Apprenticeship Program. With no cost to participate and the potential for wage reimbursement, it’s a win-win for your business and your employees. Don’t miss out on this opportunity to take your company to the next level – register now for the Automotive Apprenticeship Program!
Our Industry Partners
At ASTA we are proud to partner with some of the industries leading companies to offer our members discounts on the services you need to run your business.
News & Articles
Leveraging Opportunities for Growth
As we step into another quarter, I am reminded of the incredible value that our communitybrings not just to our businesses but to each of us as individuals committed to excellence in theautomotive service and tire sales industry. The Automotive Service & Tire...
Celebrating Excellence: Fueling Connections 2024 Award Winners
Fueling Connections, our recent event designed for shop owners of the automotive service and tire industry, was a great success, thanks in large part to the passionate individuals who make up our community. During the event's award dinner, we had the honor of...
Leveraging Opportunities for Growth
As we step into another quarter, I am reminded of the incredible value that our communitybrings not just to our businesses but to each of us as individuals committed to excellence in theautomotive service and tire sales industry. The Automotive Service & Tire...
Chapel Hill Tire Training Program Focuses on Next Generation
View the full article from Tire Business here. CHAPEL HILL, N.C. — Chapel Hill Tire has launched a Leadership Development Program (LDP) to cultivate the next generation of leaders within the company. The program, developed under the leadership of L2 Manager Stephen...
Leveraging Opportunities for Growth
As we step into another quarter, I am reminded of the incredible value that our communitybrings not just to our businesses but to each of us as individuals committed to excellence in theautomotive service and tire sales industry. The Automotive Service & Tire...