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Our Mission

To Serve, Support, and Better the Aftermarket

The Automotive Service & Tire Alliance (ASTA) was formed in 2021 through the merger of the Independent Garage Owners of North Carolina (IGONC) and the North Carolina Tire Dealers Association (NCTDA). We are the Southeast’s largest member-sponsored non-profit association serving the aftermarket automotive industry.

Our Goals

ASTA is an organization dedicated to supporting the success of independent automotive repair shops and tire dealers in the Southeast. Our goals include offering resources and programs to help businesses thrive, as well as promoting professional development and advocacy.

Provide a variety of discount programs and group purchasing power to offset the cost of membership

Empower automotive professionals through webinars, training opportunities, and certifications
Create a strong community of shop owners through social and networking events

Advocate as one, powerful voice when called upon by legislative processes

Our Values

ASTA is a organization dedicated to supporting the success of independent automotive repair shops and tire dealers in the Southeast. Our goals include offering resources and programs to help businesses thrive, as well as promoting professional development and advocacy.

Strive for excellence

Act with integrity and humility

Be a voice for the industry

Advocate for owners, employees, and customers

Build Community

Looking to grow and succeed in the industry?

In addition to our goals, we offer a variety of resources and opportunities for professional development, including educational conferences and workshops, as well as an apprenticeship program. The apprenticeship program ( I would link this to the apprentice page) is designed to help student technicians acquire the skills and knowledge they need to succeed in the automotive industry.

If you’re an automotive repair shop or tire dealer looking to grow and succeed in the industry, consider becoming a member of ASTA today. With our resources, support, and professional development opportunities, ASTA can help you take your business to the next level.

Our History

The Automotive Service & Tire Alliance was formed in 2021 by the merge of the Independent Garage Owners of North Carolina (IGONC) and North Carolina Tire Dealers Association (NCTDA). We are the Southeast’s largest member-sponsored non profit association serving the aftermarket automotive industry.

The Independent Garage Owners of North Carolina (IGONC) was established in 1959 to help its members deal with challenges facing independent garages in North Carolina. IGONC expanded its services and membership base and represented approximately 500 members. It provided updated information on automotive repair and business practices, protected its members from unfavorable legislative initiatives, and built productive relationships between its members, vendors, and the public. IGONC’s resources and community support helped its members become more successful through regional unit meetings, the trade show, and ongoing one-to-one contact.

The North Carolina Tire Dealers Association (NCTDA) was formed in 1964 to advance and safeguard the business interests of its members. It promoted harmony, good will, and understanding among its members, encouraged an exchange of ideas and technical knowledge, and aimed to improve the quality and standards of tire and retreading products. NCTDA educated the public on the value of independent tire dealers and represented the NCTDA in contact with local, state, and national governments. It appeared before legislative, administrative, judicial, and quasi-judicial bodies on behalf of its membership.

News & Articles

Leveraging Opportunities for Growth

Leveraging Opportunities for Growth

As we step into another quarter, I am reminded of the incredible value that our communitybrings not just to our businesses but to each of us as individuals committed to excellence in theautomotive service and tire sales industry. The Automotive Service & Tire...

read more
Leveraging Opportunities for Growth

Leveraging Opportunities for Growth

As we step into another quarter, I am reminded of the incredible value that our communitybrings not just to our businesses but to each of us as individuals committed to excellence in theautomotive service and tire sales industry. The Automotive Service & Tire...

Leveraging Opportunities for Growth

As we step into another quarter, I am reminded of the incredible value that our communitybrings not just to our businesses but to each of us as individuals committed to excellence in theautomotive service and tire sales industry. The Automotive Service & Tire...

read more