Our Mission
To Serve, Support, and Better the Aftermarket
The Automotive Service & Tire Alliance (ASTA) was formed in 2021 through the merger of the Independent Garage Owners of North Carolina (IGONC) and the North Carolina Tire Dealers Association (NCTDA). We are the Southeast’s largest member-sponsored non-profit association serving the aftermarket automotive industry.
Our Goals
ASTA is an organization dedicated to supporting the success of independent automotive repair shops and tire dealers in the Southeast. Our goals include offering resources and programs to help businesses thrive, as well as promoting professional development and advocacy.
Provide a variety of discount programs and group purchasing power to offset the cost of membership
Advocate as one, powerful voice when called upon by legislative processes
Our Values
ASTA is a organization dedicated to supporting the success of independent automotive repair shops and tire dealers in the Southeast. Our goals include offering resources and programs to help businesses thrive, as well as promoting professional development and advocacy.
Strive for excellence
Act with integrity and humility
Be a voice for the industry
Build Community
Looking to grow and succeed in the industry?
In addition to our goals, we offer a variety of resources and opportunities for professional development, including educational conferences and workshops, as well as an apprenticeship program. The apprenticeship program ( I would link this to the apprentice page) is designed to help student technicians acquire the skills and knowledge they need to succeed in the automotive industry.
If you’re an automotive repair shop or tire dealer looking to grow and succeed in the industry, consider becoming a member of ASTA today. With our resources, support, and professional development opportunities, ASTA can help you take your business to the next level.
Our History
The Automotive Service & Tire Alliance was formed in 2021 by the merge of the Independent Garage Owners of North Carolina (IGONC) and North Carolina Tire Dealers Association (NCTDA). We are the Southeast’s largest member-sponsored non profit association serving the aftermarket automotive industry.
The Independent Garage Owners of North Carolina (IGONC) was established in 1959 to help its members deal with challenges facing independent garages in North Carolina. IGONC expanded its services and membership base and represented approximately 500 members. It provided updated information on automotive repair and business practices, protected its members from unfavorable legislative initiatives, and built productive relationships between its members, vendors, and the public. IGONC’s resources and community support helped its members become more successful through regional unit meetings, the trade show, and ongoing one-to-one contact.
The North Carolina Tire Dealers Association (NCTDA) was formed in 1964 to advance and safeguard the business interests of its members. It promoted harmony, good will, and understanding among its members, encouraged an exchange of ideas and technical knowledge, and aimed to improve the quality and standards of tire and retreading products. NCTDA educated the public on the value of independent tire dealers and represented the NCTDA in contact with local, state, and national governments. It appeared before legislative, administrative, judicial, and quasi-judicial bodies on behalf of its membership.
News & Articles
Chapel Hill Tire Training Program Focuses on Next Generation
View the full article from Tire Business here. CHAPEL HILL, N.C. — Chapel Hill Tire has launched a Leadership Development Program (LDP) to cultivate the next generation of leaders within the company. The program, developed under the leadership of L2 Manager Stephen...
Legislative Updates April 2024
Digital odometers make rollback scams easier - when repair needs don’t add up based on miles There is a misconception that odometer fraud has declined with digital odometers, according to Carfax research. Recent data suggests that more than 2.1 million vehicles were...
Chapel Hill Tire Training Program Focuses on Next Generation
View the full article from Tire Business here. CHAPEL HILL, N.C. — Chapel Hill Tire has launched a Leadership Development Program (LDP) to cultivate the next generation of leaders within the company. The program, developed under the leadership of L2 Manager Stephen...
The Engine of Loyalty: How Strong Relationships Drive Shop Success
In the world of auto repair, there's one thing all shops are always trying to get: new customers. Many shop owners spend time and money trying to get more and more new people through their doors. After all, it seems like common sense to chase after new business. More...
Chapel Hill Tire Training Program Focuses on Next Generation
View the full article from Tire Business here. CHAPEL HILL, N.C. — Chapel Hill Tire has launched a Leadership Development Program (LDP) to cultivate the next generation of leaders within the company. The program, developed under the leadership of L2 Manager Stephen...