Our Mission
To Serve, Support, and Better the Aftermarket
The Automotive Service & Tire Alliance (ASTA) was formed in 2021 through the merger of the Independent Garage Owners of North Carolina (IGONC) and the North Carolina Tire Dealers Association (NCTDA). We are the Southeast’s largest member-sponsored non-profit association serving the aftermarket automotive industry.
Our Goals
ASTA is an organization dedicated to supporting the success of independent automotive repair shops and tire dealers in the Southeast. Our goals include offering resources and programs to help businesses thrive, as well as promoting professional development and advocacy.
Provide a variety of discount programs and group purchasing power to offset the cost of membership
Advocate as one, powerful voice when called upon by legislative processes
Our Values
ASTA is a organization dedicated to supporting the success of independent automotive repair shops and tire dealers in the Southeast. Our goals include offering resources and programs to help businesses thrive, as well as promoting professional development and advocacy.
Strive for excellence
Act with integrity and humility
Be a voice for the industry
Build Community
Looking to grow and succeed in the industry?
In addition to our goals, we offer a variety of resources and opportunities for professional development, including educational conferences and workshops, as well as an apprenticeship program. The apprenticeship program ( I would link this to the apprentice page) is designed to help student technicians acquire the skills and knowledge they need to succeed in the automotive industry.
If you’re an automotive repair shop or tire dealer looking to grow and succeed in the industry, consider becoming a member of ASTA today. With our resources, support, and professional development opportunities, ASTA can help you take your business to the next level.
Our History
The Automotive Service & Tire Alliance was formed in 2021 by the merge of the Independent Garage Owners of North Carolina (IGONC) and North Carolina Tire Dealers Association (NCTDA). We are the Southeast’s largest member-sponsored non profit association serving the aftermarket automotive industry.
The Independent Garage Owners of North Carolina (IGONC) was established in 1959 to help its members deal with challenges facing independent garages in North Carolina. IGONC expanded its services and membership base and represented approximately 500 members. It provided updated information on automotive repair and business practices, protected its members from unfavorable legislative initiatives, and built productive relationships between its members, vendors, and the public. IGONC’s resources and community support helped its members become more successful through regional unit meetings, the trade show, and ongoing one-to-one contact.
The North Carolina Tire Dealers Association (NCTDA) was formed in 1964 to advance and safeguard the business interests of its members. It promoted harmony, good will, and understanding among its members, encouraged an exchange of ideas and technical knowledge, and aimed to improve the quality and standards of tire and retreading products. NCTDA educated the public on the value of independent tire dealers and represented the NCTDA in contact with local, state, and national governments. It appeared before legislative, administrative, judicial, and quasi-judicial bodies on behalf of its membership.
News & Articles
ASTE Update
Raleigh, July 17, 2023 – The Automotive Service and Tire Alliance is excited to announce the premier automotive trade show, Automotive Service Technology Expo (ASTE) is coming to Durham, NC September 28th - September 30th. ASTE is the automotive event of the year....
NASTAF Update Dear Techs/VSPs…
Dear Techs/VSPs, A helpful hint for techs when reviewing ownership/authorization documents in the field: A Driver's license that had not expired but found with holes punched into the document was accepted as proof of authorization to support a Customer D1...
ASTE Update
Raleigh, July 17, 2023 – The Automotive Service and Tire Alliance is excited to announce the premier automotive trade show, Automotive Service Technology Expo (ASTE) is coming to Durham, NC September 28th - September 30th. ASTE is the automotive event of the year....
Hey Coach…………….
Wham! That was the sound I heard as our team called a time out and we huddled at the bench. As we were standing there, I suddenly heard that loud noise inside my football helmet; turning only to see our defensive coach with his big eyes looking right inside my...
ASTE Update
Raleigh, July 17, 2023 – The Automotive Service and Tire Alliance is excited to announce the premier automotive trade show, Automotive Service Technology Expo (ASTE) is coming to Durham, NC September 28th - September 30th. ASTE is the automotive event of the year....