2025 ASTA Expo Speakers

How to Become an Inspiring Leader & Everything You Need to Know About Numbers and Profit

Cecil Bullard

This dynamic session is built for shop owners and leaders ready to take their business—and their people—to the next level. You’ll explore the keys to driving greater profitability and creating a high-performing team culture that sustains long-term success. We’ll start by diving into real-world shop scenarios—one barely scraping by with long hours and little reward, and another thriving with strong profits and a balanced workload. You’ll learn the six essential keys to financial success, how to work smarter (not harder), and how to turn your numbers into powerful business decisions. Then, we’ll shift gears and focus on leadership. Great shops aren’t just profitable—they’re driven by strong, inspiring leaders. You’ll gain insight into the six stages of leadership, how to build trust, improve team communication, reduce conflict, and create a culture that motivates and performs. With practical tools and takeaways, you’ll leave ready to lead with clarity and confidence. Whether you’re struggling to find financial footing or looking to grow as a leader, this class delivers the mindset, strategies, and tools to build a shop that’s both successful and sustainable.

The Institute

Sponsored by: The Institute

Personality Assessments & Limitless Leadership

Josh Parnell, Stan Stokes

This full-day session equips shop leaders with the tools to build stronger teams, improve communication, and elevate the customer experience. The morning covers the 3 pillars of leadership—focusing on engagement, effective delegation, and team performance through daily huddles and 1-on-1s. In the afternoon, you’ll explore how to use performance assessments to hire smarter, coach better, and align the right people in the right roles. You’ll also gain actionable service advisor strategies to handle planned vs. unplanned customer needs using proven communication techniques. Perfect for owners, managers, and front-line leaders ready to grow their people and their business.

Limitless Leadership and Guest X

EV Safety Certification Class (Proctored Exam Fri & Sat)/Second 4 Hour Course TBD

David Macholz

AVTECC

Sponsored by: AVTECC

ADAS Systems Troubleshooting and Failure Analysis / Automotive Electrical Fundamentals from A to Fixed!

Rich Falco

This full-day class combines two critical topics every tech needs to master: diagnosing ADAS system failures and sharpening electrical diagnostic skills. In the morning, we’ll tackle why ADAS calibrations fail, how to spot deeper issues, and what skills are needed to repair malfunctioning systems—even if you're not doing calibrations in-house. In the afternoon, we’ll break down volts, ohms, amps, and voltage drop into real-world diagnostic power tools—no theory, just practical tests that get vehicles fixed. If you're working on modern vehicles, this is the training that bridges the gap between "knowing" and solving.

CTI

Sponsored by: CTI

Automotive Wiring Diagram Interpretation / Modern Automotive Braking Systems

Robert Kenney

Automotive Wiring Diagram Interpretation This class covers automotive diagrams used by most manufacturers. DIN, GM, Ford, Stellantis, asian diagrams will be discussed. Wire color abbreviations, component ID, diagram architecture will be covered. Using diagrams to estimate measured voltage and current. Upon completion of this course the student will be able to successfully use wiring diagrams for automotive repairs, confidently identify components including modules, splices, grounds, power components, describe the circuit function and expected measurements. Modern Automotive Braking Systems This class covers modern automotive braking systems. Topics to be covered include, braking components, modern hydraulic design, ABS and traction control, vehicle stability control, braking and ADAS, electric parking brakes, regenerative braking. We will discuss the design and operation of common hydraulic braking systems. Common issues found. Electric parking brake design and operation. Electric parking brake resets and common faults. Diagnosing hydraulic systems, electric parking brakes and ancillary systems. Reset procedures required after service. (4-hour lecture class)

AMPD Auto Mobile Diagnostics and Programming

Scan Tool Data Collection and Analysis / Exhausted! Oxygen and Air Fuel Sensor Diagnostics

Andrew Fischer

Scan Tool Data Collection and Analysis Focusing on different scan tools and techniques to gather and interpret data on the fly. Ever wonder what data emission control areas use to diagnose problem vehicles? Learn the OBD modes, the power of emission monitors in non-emission areas. Gathering and grouping data to help make a diagnostic decision. Building a proper process to diagnose any vehicle is covered in this class. Exhausted! Oxygen and Air Fuel Sensor Diagnostics Oxygen sensors have been in vehicles since 1976, yet we still struggle with their application and diagnostic powers. Exhausted takes you through the evolution of single wire oxygen sensors all the way up to modern air fuel sensors. Learn how to diagnose both systems quickly and effectively with proven methods. This class teaches the effects of rear oxygen sensors on fuel trim. How to properly test for exhaust leaks causing skewed readings. During the path from oxygen sensors to wideband we are going to learn how to utilize scan and scope data to dial in a proper diagnostic routine. Technicians are always asking for air fuel sensor help. This class will lay a foundation in oxygen sensor and AF sensor theory and operation. Using data to determine air fuel functionality. How to diagnose air fuel sensors with oxygen sensor data and vice versa, exhaust leaks and their effect on data. We will also demonstrate solid methods with different tools to verify exhaust system integrity.

FACTS Automotive

Sponsored by: WTI

A Logical Approach to Port Injection and GDI Drivability Concerns

Brandon Steckler

Stick with Brandon Steckler as he takes you through a logical approach solving seemingly difficult driveability symptoms. The course objective is to first take the novice driveability-tech and offer insight as to how fuel injection strategy functions. After thorough discussion of what critical inputs are necessary and how they contribute to the decision of the proper fuel injector pulse-width, interactive class exercises will begin. Using a vehicle with a MAF fueling strategy , a series of experiments were conducted to create a low-power driveability fault. The faults include: -exhaust restriction -Air Filter restriction -Fuel restriction -un-metered air before throttle plate -un-metered air after throttle (vacuum) The scan data will be presented in graphed format , for “action/reaction” comparison , as well as in a format featured only by certain scan tools. The goal of the class is to have the attendees analyze the data and decipher which fault is responsible for the data being viewed at that time. Attendees will leave with an understanding of fuel injection strategy, fuel feedback control and the ability to use generic scan tool data to make preliminary decisions about diagnostic-direction, right from the driver's seat. After that, the course will transition into an approach to GDI system driveability faults and how they differ from that of port injection. Delivered in an easily-digestible format, the class is designed to be highly interactive and technicians of all skill levels will benefit from it!

Steckler Automotive Technical Services

51 Ways to Make your Shop More Efficient / How to Hire and Retain Unicorns

Becky Witt

51 Ways to Make Your Shop More Efficient Yes, 51 different ideas to smooth out shop operations, reduce or eliminate conflicts between the office and the shop. Both techs and office staff need to attend. This will make everyone more money. How to Hire and Retain Unicorns Techs who show up early every day, never complain or have comebacks don't exist, neither do Unicorns. But they do. First half of this class teaches how to set pricing to afford one. Last half introduces efficiency to keep one happy.

Becky Witt Shop Management

Why You're Not Making Money

Aaron Stokes

In this session, Aaron Stokes will expose the hidden overhead costs that are silently eating away at your bottom line. With real-world examples and a no-fluff approach, he’ll guide you through the surprising ways your business is leaking money—often in places you’d never expect. You’ll leave with clear, actionable steps to uncover these blind spots, reclaim lost revenue, and finally take control of your profits.

Shop Fix Academy

Sponsored by: Shop Fix Academy

Hands On: The Shocking Truth about Electricity, Physics and Logic

Jim Cokonis, Jim Wilson

This will present a hands on class over a full day that will teach the connection between electrical knowledge and logic. The concept is to have boards that will be shared between a maximum of 40 students. The day will be spent covering the applicable physics of electricity and how that applies to system operation and logical diagnosis. This class is built around the idea of getting a training board provider to supply the boards and having assistant instructors to ensure the students have enough hands on time one on one. Every exercise and lesson will be carries out in alignment with practical application in the shop.

ATECH, Today's Class

Sponsored by: ATECH, Today's Class

So You Want to be a Shop Owner

Dutch Silverstein

Hour 1: Introduction and planning. Reasons for assuming the mantle of ownership. Emphasis on the need for planning. Defining your business model. Partial list of business model types: Independent, Franchise, General repair, Manufacturer specific, Specialty, and Fleet maintenance. Skills assessment and experience. Identifying business management skills gaps. Defining target market. Demographic support. Creating a business plan, provide an example of the elements of a business plan. Highlight the key components of that plan. Setting goals and objectives both long and short term. Brief introduction to Key Performance Indicators. Hour 2: Financial; planning and management. Startup costs, funding options and necessary cash reserves. Determining shop labor rate(s), utilizing a parts matrix, define KPI's in more detail. Estimating needed break even point. Define cash flow and stress the importance of cash flow management. SMS systems, accounting/bookkeeping systems. Description of the three most common financial statements. Types of needed insurance coverage (liability, property, workers' comp. Managing risk and liability. Hour 3: Shop Operations; Policies and procedures. Are we running a “fear based” shop? Hiring and managing employees both front and back of house. Performance and training. Pay plans. Customer Service and relations. Development of shop culture. Inventory management. Dealing with OSHA. Discuss common challenges and provide solutions: customer wants to provide their own parts, customer does not want to pay for testing. Frequent customer no-shows, Negative Google review extortion. Hour 4: Marketing, Business Launch and Growth. Developing a marketing strategy that is tailored to the shop ideal customer. Determining a marketing budget. Mass mailers and discounted services. Community involvement. Online and offline marketing including a website. Consulting with a marketing company

A&M Automotive

Beyond Basic Marketing: Video Storytelling to Dominate Your Local Auto Repair Market

Patrick Egan

In today's competitive automotive repair landscape, standing out isn't optional—it's essential for survival. This hands-on workshop reveals how successful shop owners are using strategic video content to differentiate their businesses, capture customer loyalty, and recruit skilled technicians while their competitors remain invisible. Discover why customers choose certain shops over others, even when they're not the closest or cheapest option. Learn how authentic video storytelling creates the trust that transforms one-time visitors into lifetime customers who actively refer others to your business. What You'll Learn: The Virtual Shop Tour Strategy: How to create compelling shop tour videos that sell your value proposition before customers ever set foot in your facility, highlighting your equipment, expertise, and attention to detail The 24-Hour Thank You Video Technique: How personalized follow-up videos dramatically increase positive review responses while virtually eliminating one-star reviews Customer-to-Champion Pipeline: Converting satisfied customers into powerful brand advocates through strategic video testimonials Technician Recruitment Revolution: Showcasing your shop culture and growth opportunities to attract skilled professionals in a competitive labor market One-Day Filming Framework: How to efficiently capture a year's worth of marketing content in a single production day Direct Mail Integration: Combining physical marketing with digital video for maximum impact and response rates AI-Powered Video Tools: Leveraging affordable technology to create professional content—even without technical expertise The workshop includes collaborative exercises where you'll craft your shop's unique story, practice recording techniques using equipment you already own, and develop a practical implementation strategy. You'll leave with actionable plans to immediately enhance your marketing effectiveness and employer brand. Don't miss this opportunity to learn the exact video marketing strategies that top-performing auto repair businesses are using to dominate their local markets while spending less on traditional advertising.

Spark Interactive

Sponsored by: Spark Interactive

Crystal Clear Communication

Mark Seawell

Most shop problems? They don’t come from bad intentions—they come from bad communication. Missed details. Mixed messages. Confused customers. Frustrated techs. And what could’ve been a simple fix becomes a full-blown fire. Crystal Clear Communication is a practical, fast-paced workshop designed to help shop teams communicate clearly, confidently, and effectively—no matter the situation. It’s about saying the right thing the right way, so work flows better and stress stays low. You’ll learn how to: Communicate expectations between advisors, techs, and managers Deliver repair info and estimates with clarity and confidence Avoid miscommunication that leads to comebacks, delays, or upset customers Speak with empathy—and authority—at the same time Ask better questions, listen actively, and confirm understanding Set communication standards that level up your whole shop culture What You’ll Walk Away With: A communication checklist for high-efficiency service writing Messaging templates and “phrases that pay” for tough convos A framework for giving (and receiving) feedback without tension Common shop miscommunication scenarios—and how to fix them A printable “Clear Talk” Guide for daily use

The Institute for Automotive Business Excellence

Sponsored by: The Institute for Automotive Business Excellence

The Price Shopper Playbook: How to Sell More Than Just the Cost

Coralee Zueff

Learn how to handle quote requests without stress or wasted time. This class teaches you when to give estimates, how to identify serious customers vs. price shoppers, and strategies to build trust and convert inquiries into loyal clients.

Five Star Service Advisor

Autel Scan Tools A-Z

David Patrick

This course provides an overview of the navigation and operation of one of the most popular scan tools available today, the Autel MaxiSys. This course is presented “Live” while connected to a vehicle and progresses through the features and functions which technicians use on a daily basis. Some of the topics covered include: tool navigation, vehicle selection, VCI connection, all module DTC scanning, data PID selection, building a custom data list, data graphing, data recording, managing captured data, software updates and many other functions. This is an essential course for the owner of an Autel MaxiSys 905, 906, 908 or 909, 919 or Ultra scan tool.

Blue Sky Auto Diagnostics

No More Guesswork: Build Better Techs with Processes That Actually Work

Ishai Crane

Winging it isn’t a training strategy. In this session, discover how the best shops use SOPs, checklists, and documented workflows to onboard faster, train smarter, and boost technician performance across the board. Whether you’re hiring green techs or helping seasoned pros level up, you’ll learn how to create a process-driven culture that supports consistency, accountability, and growth. If you're tired of answering the same questions—or watching your team make the same mistakes—this one’s for you.

Shopmonkey

Sponsored by: Shopmonkey

Powering the Future: Is Your Auto Repair Shop Ready for Hybrid & EV Repairs?

Russell Hutton

Learn what it takes to service hybrid and EVs—from tools and training to safety and profitability. This in-person session helps repair shops explore market opportunities and confidently take the next steps toward offering EV repair services.

Future Tech

Good C.O.P./Bad C.O.P. - Advanced Coil-On-Plug Ignition Diagnostics

David Hobbs

This 3.5-hour intermediate – advanced ignition course covers how to diagnose modern ignition related misfires and no-starts. Topics include: · Spark Systems - Ignition Circuit Review · C.O.P.'s of Every Variety - 2-wire, 3-wire, and 4-wire · Meters and Bench Testing: What Can We Still Do? · C.O.P. Diagnostic Feedback Circuits & C.O.P. Performance DTCs · Scoping Voltage and Current: The "EKG and MRI" of Ignition Testing · Misfire Madness: Remembering the Simple Things That Steal the Spark

Delphi

Sponsored by: Delphi

Keeping Your A-Team: Retention Secrets Revealed

Rick White

Tired of watching your best techs walk out the door? Sick of spending time and money on training, only to see your top talent leave for another shop? I'm Rick White, and I've got the secret to building a team that sticks around. I've been there, and I'm here to help you build a team that not only stays but thrives! Join me for my game-changing "Employee Retention Mastery" course. In just half a day, I'll show you how to: • Understand the 5 Levels of Retention (it's not just about money, folks!) • Discover the top 10 reasons employees leave (and how to fix each one) • Create a shop vision that gets your team fired up to come to work every day • Design "Golden Handcuffs" - a pay and benefits package your staff can't resist • Use proven strategies to keep your team engaged and happy Imagine walking into your shop and seeing: - A team that's passionate about your shop's goals - Employees who are excited to learn and grow - Your best techs sticking around for the long haul - Your shop becoming known as THE place to work in your area I don't want you to lose another star employee. After my class, you'll know how to: • Boost employee satisfaction and loyalty • Improve your team's performance and productivity • Make your shop more profitable and reputable This course is perfect if you're ready to create a workplace that top talent fights to join – and never wants to leave. I'll teach you the secrets of employee retention – it's your key to lasting success in our competitive industry! I've only got room for a limited number of shop owners, so grab your spot now. Get ready to build your dream team and watch your business soar!

180BIZ

Sponsored by: 180BIZ

Shit You Don't Know and How To Find Out

Jim Cokonis, Bryan Pollock

This is an interactive class. It is intended to be a discussion about the things we do not know. Any individual working in the transportation business is learning new things. The normal course of our days should be exposing us to these things daily in many ways. It does not matter if we are in the front or back of the shop, the need to learn and grow is one of the appealing realities of this career for many. If you want to learn the secret to becoming an upper-echelon technician, this is a highly recommended path. It is not an easy button class or silver bullets. It is not a “look what I can do” class. It is a discussion about the pursuit of excellence. Bryan and Jim openly admit that they do not know everything. The more they learn, the more they realize how much there is to learn. This class is built around real examples of vehicle repair processes and the need to find and apply knowledge to solve the puzzle. It will also provide strategies for improving problem-solving skills and information about the reality of how we learn. Some myths may also be shattered. If you are looking for a class that shows how to use a scope to check the phase of the moon or the latest fad techniques that have been out for 25 years, these may not be the droids you are looking for. If you would like to participate in a discussion where audience participation is encouraged, there will be opportunities to network with others and learn from each other. Bryan and Jim look forward to speaking with you in class.

Today's Class, Willco Auto Care

Maximize Profits and Reputation: How Service Advisors Can Make or Break Your Business

Tom Amero

Your Service Advisors are the face of your business and key to your shop's success. In today’s competitive automotive industry, their performance directly impacts your bottom line and reputation. Are they driving your business forward or holding it back? Maximize Profits and Reputation: How Service Advisors Can Make or Break Your Business is a transformative 4-hour course designed to help shop owners and managers understand the critical role of Service Advisors and leverage their skills for maximum impact. In this hands-on course, you’ll learn to: ● Boost Your Bottom Line: Increase profits through effective sales techniques and customer interactions. ● Protect Your Reputation: Ensure Service Advisors represent your brand with excellence. ● Control Shop Flow: Streamline operations and improve productivity. ● Identify Key Performance Indicators: Track and improve your team’s performance with the right metrics. ● Train for Success: Hire, train, and retain top-performing Service Advisors who drive your business forward. We’ll get you on the path to transform your Service Advisors into powerful assets that impact both your profitability and reputation. This course focuses on why these steps matter and how to implement them effectively. Join us to maximize profits and build a strong, trusted reputation through Service Advisor excellence.

Elite Worldwide

Sponsored by: Elite Worldwide

Proper Electrical Testing - Course No 7400

Andy Tirado

Every day, as technicians, we are confronted with electrical faults. It is almost impossible to name a system in a vehicle that is not electronically controlled or monitored. This means we should be a Master of Electrical testing. This course builds a foundation of electrical theory and testing to use on every vehicle. You will learn functions that your DVOM has but are seldom used to become more proficient in your testing and achieve the results you need. We cover the benefits of voltage drop versus standard voltage potential testing. We will also explore the value of current charging versus ohmic or resistance testing. These two tests alone will fundamentally change the way you approach electrical faults and more importantly reduce the amount of time you spend diagnosing them. Recommended for B and C Technicians Voltage Drop AC & DC Voltage Tests Current Charging Resistance Testing Diode and Component Tests Frequency Testing Temperature Testing

NAPA Auto Parts

Sponsored by: NAPA Auto Parts

More Calls, More Cars: Convert Google LSA Leads Like a Pro

Kim Walker

Crazy Profits Through Systems: Build a Business That Runs (and Grows) Itself

Michael Rosenberger

In this session, Michael Rosenberger will break down the exact systems that drive consistent, repeatable success in your shop. From increasing Average Repair Order (ARO) to standardizing your inspection process, you’ll discover how to build a business model that not only delivers results—but does so without your constant oversight. Learn how to design systems that naturally motivate your employees, build trust with customers, and keep the work coming back again and again.

Shop Fix Academy

Sponsored by: Shop Fix Academy

15 Laws of Growth in a Blue Collar Industry

Jason Smith

Shop Fix Academy

Sponsored by: Shop Fix Academy

Mobile Diagnostics 101; A Comprehensive Look into Mobile Diagnostics as a Business

Eric Ziegler

Mobile Diagnostics as a business seems to be a hot button topic for technicians and shop owners alike. Mobile Diagnostics, Programming and ADAS Calibrations are a fast-growing segment of the auto repair industry. Like any opening of a business/going into business for oneself, Mobile Diagnostics/Programming can be challenging, frustrating, expensive, risky as well as being rewarding and fulfilling at the same time. This course will give attendees a clear, no nonsense, honest view of Mobile Diagnostics from 2 Mobile Diag industry professionals. Diagnosing network failures, running down diagnostic codes, programming modules, or performing the ADAS calibrations required post collision or repair can be all part of a modern Mobile Diag Techs jobs. The class will examine: Tooling and Equipment Laptop Requirements Insurance/Licenses/ NASTF OE Software and Subscriptions Business Models and Costs Involved Services Offered Challenges and Benefits Real world examples will be given.

WTI

Sponsored by: WTI

Keys and Immobilizer Systems

Keith Perkins

Vehicle security systems are considered by most technicians to be overly complex and difficult to repair. We will explore some solid foundations of how vehicle security works, how each OE implements the systems and how to effectively approach diagnosis, key production, copying, and key registering/programming. We talk about PINs, NASTF, and TOOLS! As well as current industry challenges. Topics include: • Security system operation • Fob communication and programming • VSP requirements • OEM vs. Aftermarket

CTI

Sponsored by: CTI

How to Talk to Today's Humans: A Soft-Skills Primer for Front Counter Staff / Social Media Photography: How to Make Humans Crave Chicken Wings

Justin Allen

Social Media Photography: How to Make Humans Crave Chicken Wings Your marketing team keeps asking you for pictures. You are not a photographer. This is causing you stress. Without getting complicated or needing extra equipment, let me help you make the most of your cell phone camera to help take your online presence to the next level. How to Talk to Today’s Humans: A Soft-Skills Primer for Front Counter Staff Basic human interaction skills have been dramatically disrupted by the digital age. People are losing their ability to interpret body language cues, facial expression, and tone & inflection in speech. This is true for your customers as well as the people you are hiring to manage your customer-facing front counter roles. What can we do to help reduce the awkwardness and confusion experienced on both sides of these interactions and take your teams’ comfort level with selling/presenting your services to the next level?

Hunter Engineering

Sponsored by: Hunter Engineering

Beyond Change: Implementing and Mastering Digital Process

Craig O'Neill

This class focuses on leading our teams to implement processes with technology that deliver consistent results. Processes can break down with any system, and it’s no different for shops with digital utilities. Attendees will learn best practices for leveraging digital vehicle inspections (DVI) as key components of a successful visit and how to use digital final quality control (QC) to ensure clients return for the right reasons. This course will follow the customer journey with a number of real examples that challenge our understanding of the cause and effect of process failures.

Autoflow

Sponsored by: Autoflow

Mental Health in Automotive: How It Impacts You, Your Employees, & Your Business

Margaret Light

This course will explore the myriad ways mental health concerns & wellbeing impacts the automotive industry. Participants will learn which mental health concerns are the most prevalent within the industry; how these mental health concerns impact human & business performance; how to identify possible warning signs of a mental health concern in both themselves and others; how to address possible mental health concerns; & possible treatment & management options. This course will contain both didactic and experiential components. Participants should come prepared to reflect on their assumptions & possible biases regarding mental health, their willingness to address mental health concerns in both themselves & others, and be willing to ask questions and participate in course discussions surrounding mental health.

Equilibrium Therapy Services

Push Button Start-Stop Technologies: A Systems Analytical Approach

Keith Perkins

Push button start/stop systems are almost standard equipment in today’s vehicles, but they still present a diagnostic challenge when problems arise. The complexity is due in part to the interaction of several subsystems and modules, not to mention data and wireless communication, required to make the starter engage. This course covers the operation of the components involved and how to analyze them most effectively to make a confident repair. Topics include: • Push button start/stop system operation • Explanation of interior and exterior localization • Effective use of scan tool data for analysis • Importance of on-board wireless communications • Fob operation and programming

CTI

Sponsored by: CTI

Mastering Financial Strategies for Peace of Mind

Bill Haas

The money is what really matters. Managing the money is the difference between enjoying your role as an owner or manager and struggling to make ends meet. You don’t need to be an accountant. You need to understand the realities of what really affects your profits. Those same realities give you the ability to make decisions for your business based on current and projected financial performance. Gain confidence in managing your automotive business's finances with this practical course. Learn essential financial strategies to enhance profitability, make informed decisions, and achieve long-term stability. Whether you're an owner or manager, understanding key financial principles is crucial for optimizing performance and ensuring financial peace of mind. Key Topics: Understanding the components of a Profit and Loss statement Strategies for accurately pricing labor and parts sales Enhancing staff efficiency and productivity to maximize profitability Key Performance Indicators (KPIs): identifying critical metrics and monitoring frequency Setting strategic sales goals and creating budgets to control expenses Learning Outcomes: By the end of this course, participants will: Gain a comprehensive understanding of Profit and Loss statements and their relevance to business profitability Develop skills to effectively price labor and parts sales for optimal revenue generation Implement strategies to improve staff efficiency and productivity, reducing operational costs Learn to identify and monitor key financial metrics through KPIs for proactive decision-making Acquire techniques for setting realistic sales goals and creating budgets to manage expenses effectively Who Should Attend: Automotive shop owners, managers, and financial decision-makers seeking to strengthen their financial acumen and improve business performance. Take control of your automotive business's financial health and master the strategies for lasting financial peace of mind!

Auto Ignite Management

Control. Alt. Fix: Rebooting the Way You Solve Problems

Jim Cokonis, Bryan Pollock

Today's Class, Willco Auto Care

What Big Chains Get Right: Lessons Independent Shops Can Steal and Scale

Anders Gustafson

Big chains aren’t chasing every job—they’re targeting the high-margin, low-friction work that drives volume and profit. Independents can’t afford to ignore that playbook. This session breaks down how large operators streamline operations, engineer consistency, and target the most profitable segments of the market—and how independent shops can adopt the same tactics to compete, grow, and win without losing their identity.

Shop Levers

Sponsored by: Shop Levers

She Leads: Real Talk from Women in Auto Repair Leadership

Kim Walker

This is not your typical leadership session. It’s for the women who are ready to lead boldly, make hard calls, and create real impact in their shops. Taught by four dynamic female leaders in the industry, this class covers hiring, firing, culture-building, accountability, and more—with a focus on confidence, clarity, and action. If you’re ready to stop playing small, this is your moment. Trainers: Kim Walker, Shop Marketing Pros; LauraLee Schmidt, Schmidt Auto Care; Tonnika Haynes, Browns Automotive, Mbie Dowd, Casey’s Tire Pros & Automotive

Shop Marketing Pros

Sponsored by: WTI

Reign Supreme in the Digital Realm: Master Your Recession Proof Presence

Jimmy Lea

Welcome to the 21st where if you don’t exist digitally… you don’t exist. Grab your recession ready checklist for building a fool-proof foundation to establish your marketing superiority online. Step into the digital age and ensure your brand's immortality with "Is Your Digital Footprint Recession Ready?" led by the maestro of marketing, Jimmy Lea from The Institute. In this electrifying session, Jimmy unveils the keys to digital dominance, guiding you through the intricacies of establishing an unassailable online presence. Embrace the Revolution: Join Jimmy Lea on a journey to not just survive but thrive in the relentless digital landscape. Armed with a recession-ready checklist, you'll uncover the strategies to fortify your digital fortress and elevate your brand's visibility to unprecedented heights. Takeaways: 1. Master the Art of Digital Dominance: Gain expert insights into optimizing your online identity, ensuring you stand out amidst the digital noise. 2. Fortify Your Online Fortress: Learn how to navigate Google's algorithms, claim your social territories, and construct a resilient online presence impervious to economic downturns. 3. Future-Proof Your Brand: Equip yourself with the tools and techniques to confidently conquer the digital landscape, securing your brand's relevance and resilience for years to come. Don't let economic uncertainties dim your brand's shine. Secure your spot now and embark on a journey to digital supremacy!

The Institute for Automotive Business Excellence

Sponsored by: The Institute for Automotive Business Excellence

Shift Happens: Transforming Sales, Leadership & Communication

Dori Eppstein

What to Expect: Expect fun and engaging improv games and group exercises that help participants build confidence, connect with others, and communicate more clearly. Topics Covered: •Sales That Don't Feel Like Sales •Active Listening & Thinking on Your Feet •Adapting Like a Pro •The 'Yes, And' Mindset for Success •Leading with Confidence & Humor •Turning Conflict into Collaboration Learning Objectives: •Improve sales through storytelling and connection •Strengthen team dynamics through active listening •Respond with confidence during objections or conflicts •Build a collaborative and positive shop culture •Use humor and improv techniques to engage and lead

John's Automotive Care

Service BDC: The Unsung Hero of Fixed Ops

MK Valley

The Service BDC is a largely overlooked department, usually staffed with entry-level employees without much training or enablement. Yet, they are the single largest demand generator for your most profitable revenue stream: fixed operations. We'll use this session to debrief on the top challenges identified by an anonymous survey of Fixed Ops leaders and walk through how you can arm your Service BDC to solve them.

SparkServ

Topdon Oscilloscope Usage

Haakan Light

Topics covered: 1.What is an Oscilloscope? 2. How does an Oscilloscope work? 3. What accesories will enable you to best leverage the tool? 4. How do we connect to circuits? 5. Critical Basic Electrical Theory 6. Everyday practical tests, how to set them up and how to interpret them

Topdon

Sponsored by: WTI

Tune Up Your Financials: Cash Flow Clarity and Turbo-charged Tax Strategy

Natalie Paris

Waiting until tax season to think about taxes? That’s like trying to change your oil after the engine seizes. In this class, we’ll walk auto shop owners through the key questions to ask their tax preparer throughout the year—not just in March. You’ll learn how proactive communication can lead to fewer surprises, smarter deductions, and a better overall tax position.

Three Rivers Bookkeeping

Network Communications and Diagnostics

Bill Weaver

In this class, we will discuss how the network operates and be able to apply this knowledge in a practical way to the vehicles in your bay. Recommended for A and B level Technicians What you need to know about Bus systems Isolate modules for quicker diagnostics Provide tech-tips from real world case studies Review proper techniques and the importance of terminal integrity Discuss how to deal with each module one-on-one Define precautions that will save you from making mistakes

NAPA Auto Parts

Sponsored by: NAPA Auto Parts

How Can This Be Wrong?

Todd Hayes

This presentation introduces a high-performance automotive service model centered on Auto Hospitality—a concept that fuses dealership-level professionalism with independent-shop speed, trust, and personalization. It walks through the customer journey, from answering the phone with “Yes” to delivering a clean car, reviewed invoice, and next appointment scheduled. Core strategies include a strong meet-and-greet, shop tours, condition-based selling (ISO + Additional Concerns), and using modern tools like photos and tech-driven sales aids to build trust and close faster. Back-of-house excellence is driven by relentless training, team accountability, and a sports-like culture focused on results. The system relies on daily coaching, technician advancement, and call centers for retention. AI-driven phone coaching is introduced as a future-forward method to sharpen communication, improve conversion rates, and guide staff in real-time. The result: a scalable system delivering exceptional customer service, stronger sales, and a culture where people and process drive performance.

Autoshop Answers

Sponsored by: Autoshop Answers

Revving Up Your Presentation Skills: A Workshop for Automotive Instructors

Oscar Gomez

This workshop is tailored to automotive instructors who want to enhance their presentation skills. Whether you're teaching a class, conducting workshops, or delivering presentations to your colleagues, effective communication is key to imparting knowledge successfully. In this workshop, you'll learn how to connect with your audience, adapt to different learning styles, and master the art of confident and engaging presentations. We'll cover topics such as understanding types of learners, body language, comfortable pausing, voice tonality, and hand movements.

Master Automotive Training

The Art of Staging the Next Visit with DVI

Craig O'Neill

Discover how to maximize the potential of Digital Vehicle Inspections (DVIs) beyond immediate sales. This course challenges auto-repair shops to rethink their approach: if images and videos in DVIs can drive informed buying decisions, why not use them to help clients make informed scheduling decisions? In this session, you'll explore how to position DVIs as the most practical and impactful tool to secure future appointments and minimize slow periods. Learn about the top three retention mistakes many shops make and gain actionable strategies to correct them. Leave this course with fresh ideas to strengthen customer relationships and improve your shop’s long-term success.

Autoflow

Sponsored by: Autoflow

The Mobile Tech's Playbook for Electrical Diagnostics

Matthew Skundrich

Think you’ve got electrical diagnostics all figured out? This class will challenge what you think you know about diagnosing electrical issues—and give you the real-world skills you actually need. Whether you’ve been troubleshooting for 2 years or 20, expect assumptions to get dismantled, gaps to be exposed, and techniques to be sharpened. It’s not about proving you wrong—it’s about making you better at electrical diagnostics.

MAD Program

Automotive Essentials

Grant Swaim

The Automotive Essentials presentation covers the essential information needed to get started in the automotive service industry. You will learn about industry terminology, career and training tracks, tools, shop physics, fasteners, service fluids and essentials electrical training.

Gearhead School

Master the Multiverse: Unlocking Extraordinary Futures as a Multi-Shop Operator!

Michael Smith

So you think you are ready to transcend the conventional limits of success and enter the dynamic realm of becoming a Multiple Shop Operator? Join us for an eye-opening exploration into the fundamentals that will guide you before you take the plunge into the Multiverse of shop duplication. The era of being a multi-shop company is no longer the summit—it's just the first step toward an array of extraordinary futures that were unimaginable in our industry a mere decade ago. Preparing to expand into a second shop demands more than just transactional knowledge—it requires a conceptual and strategic rethink. Once mastered, adding a third location becomes not only feasible but strategically brilliant. With the right approach, visionary owners and their teams can craft a future growth pipeline as vast and successful as their imagination allows. In an industry marked by retiring baby boomers, the opportunities for expansion are limitless. Discover: How to shatter the glass ceilings created by old-school ideas and approaches, freeing your potential for optimal success. The crucial fundamentals of multi-shop operations, extending beyond mere POS systems, SOPs, and timely bookkeeping. The art of crafting championship leaders and teams—an unparalleled competitive advantage that stands the test of time.

The Institute for Automotive Business Excellence

Sponsored by: The Institute for Automotive Business Excellence

German Cars: The Secrets to Success on Diagnosis and Service

Haakan Light

Do you find German cars to be frustrating? Do you feel like you’re fumbling around in the dark with no flashlight when working on German Cars? If so, this class is definitely for you! The class digs into some of the key foundational principles that determine a technician’s efficiency, accuracy and overall success when diagnosing VW/Audi, BMW, and Mercedes. OEM service information and training materials are discussed and demonstrated. The “logic” of how the OEM organizes much of this data is also dissected. Comparisons of OEM and aftermarket resources are surveyed and discussed to allow participants to better understand what they may or may not be missing out on. Discussion of why “trouble trees” or “flow charts” are generally non-existent (or useless) on these vehicles is addressed. Then, strategies of how to succeed on these vehicles in spite of that lack of data are presented. Discussion of the diagnostic process and its importance will also be covered. This class will help shops that service All Makes/Models the greatest amount.

Topdon

Sponsored by: WTI

Ford 6.7L PSD

Kevin Looney

This is a class covering diagnostics and repair of the Ford Powerstroke 6.7 engine used from 2011 to present. Areas covered will be maintenance peculiarities, low pressure fuel system, high pressure fuel system, safety, cooling systems (there are two), oil system, component replacement procedures, tips and tricks for saving time, emission control systems, air induction (turbo) systems, aftertreatment, diagnostic procedures, sensors and strategies, component access, and special tooling required.

Turbo Training

Sponsored by: Turbo Training

Unstoppable Auto Shops: Build a Business That Runs With or Without You

Maryann Croce

f you’re tired of being the go-to person for every decision in your shop, this session is for you. In Unstoppable Auto Shops, Maryann Croce, a shop owner and business coach, shares a powerful framework to help you shift from working in your business to leading it. You’ll learn how to overcome the biggest roadblocks holding your shop back: a reactive mindset, lack of team ownership, unclear processes, and financial blind spots. You’ll walk away with clarity, practical tools, and immediate action steps to: •Lead your team with confidence •Use your numbers to make better decisions •Create systems that support growth •Reclaim your time and energy You’ll leave with a roadmap to start turning your shop into a profitable, sustainable, and enjoyable business. One that doesn’t rely on you for everything.

Small Biz Vantage

Competing in the Digital Age: What Winning Tire Dealers Are Doing

Jimmy Gogan

In this session, tire dealers will learn key tactics for competing with larger retailers. You’ll see research performed by MIT’s eLabs detailing how customers purchase tires today, what kinds of research they do, and what they’re looking for from the experience. You’ll learn how to win more customers and increase revenue by using modern advertising strategies and increasing efficiency by getting the most out of your software tools. Learning Objectives and Key Takeaways: --Understand how customers shop for tires today --Learn the kinds of marketing tactics you can use to attract customers and compete with larger retailers --Understand key opportunity areas to increase efficiency in your workflow --Find out how newer software tools can give you a competitive advantage

TireTutor

A Framework for Your Annual Marketing Plan

Kim Walker

The definition of insanity is doing the same thing over and over again expecting different results. It’s time to get off of that merry-go-round and create a plan from which you can see remarkable results. In this session, former shop owners, now marketing strategists, will teach you how to step back and work on your shop’s marketing plan so that you leave with the ideas, knowledge and confidence to promote your shop like never before. 5 / 7 Core concepts addressed in this hands-on class include: ● Setting your shop marketing goals ● Understanding foundational marketing strategies ● Exposure to modern + traditional tactics ● How to decide which marketing methods to put in place ● Developing your marketing message ● Measuring your marketing for optimal ROI ● ….and more! Take this class if you feel like you are either not marketing well, could be marketing more effectively, and/or need help planning. Kim + Brian Walker will take you step-by-step through the process of creating your marketing plan for the next year.

Shop Marketing Pros

Sponsored by: WTI

Triage Diagnostics

Jim Wilson

TRIAGE DIAGNOSTICS • Drivability Issues - Quick Tests with Common Handheld Tools • Non-Intrusive Testing - Don't Tear It Down • Logical Test Procedures and Repairs • Plan B - When to Bring Out the Specialty Tools • Triage Toolbox - Low-Cost Tools with the Best Results The class covers how to baseline a vehicle to determine the conditon, what test need to be done and if intrusive testing is needed. It will show how to use tool that will provide a quick way to access the vehicle condition. and possible repair path.

Autodynamics Ltd

Deciphering Gasoline Turbo Drivability

Bill Weaver

This course is designed for the technician who diagnoses and repairs engine performance issues. We provide an in-depth examination of the turbocharger’s function, operation, and componentry. In addition, this course offers practical approaches to diagnosis and servicing of turbocharger systems. Gasoline engine turbocharger-specific diagnostic techniques, using fuel trims and volumetric efficiency are highlighted. In addition, differences between speed density and air density fuel strategies and how they affect turbocharger operation are detailed. Recommended for A and B level Technicians Study of driveability indicators for turbocharged engines Turbo-specific fuel system review Bidirectional controls Sensor testing and diagnostics with case studies How does extra airflow affect fuel volume requirements? How is volumetric efficiency affected by turbos? How are these systems controlled?

NAPA Auto Parts

Sponsored by: NAPA Auto Parts

Service Advisor Skills 1

Becky Witt

Learn how to increase shop efficiency and eliminate bottlenecks. Selling skills, answering objections and writing great repair orders also covered.

Becky Witt Shop Management

The Sales Playbook

Thomas Andrews

If you want your front counter to convert like a machine, your service advisors to sell with confidence, and your shop to dominate in sales metrics, you can’t miss this session. Learn the exact AAA Framework top advisors use to crush their close ratio. Discover the TechQuote mastery that turns inspections into high-GP opportunities. Fix your GPH once and for all — and watch profit per hour explode. Understand the phone tactics, follow-up systems, and closing strategies that create a consistent, scalable sales process. Walk away with a Monday morning action plan to turn your team into sales assassins This isn’t fluff. It’s the playbook every high-performing shop needs in today’s economy. No more “hope and hustle.” This is clarity, systems, and sales that actually convert. Seats will fill fast — be in the room. Your team (and your bank account) will thank you.

Shop Fix Academy

Sponsored by: Shop Fix Academy

Tread Carefully: Why Every Shop Needs a Tire Strategy

Anders Gustafason

Tires are often viewed as low-margin and operationally complex, but with the right approach, they become a powerful driver of long-term shop performance. This session explains why incorporating tire sales is essential to a complete business model. You’ll learn how to structure pricing, manage inventory efficiently, and turn tire transactions into high-value customer relationships that fuel ongoing repair and maintenance revenue.

Shop Levers

Sponsored by: Shop Levers

From Start to Stay: Hiring With Intention

Sara Fraser

Hiring doesn’t need another playbook. It needs a reality check. This session is a deep dive into what it really takes to find, interview, and actually keep the right people on your team. You’ll learn how to write job ads that stand out without sounding desperate, ask interview questions that tell you what you actually need to know, and create a hiring experience that makes the right people feel like they’ve finally found the shop they’ve been looking for. Led by Sara Fraser, VP of Auto Ignite Management, who interviews more techs and advisors in a month than some shops do in a lifetime. Which means she’s seen the red flags, the weird answers, the resume fiction, and she’s here to help you avoid hiring your next regret. This isn’t about manifesting the perfect team. It’s about building one with intention, the right tools, and a process that actually works. No more guesswork, recycled interview questions, or generic job ads that blend in with the noise. It’s time to rethink the way you hire because if your process hasn’t changed in years, it’s probably not working. What You’ll Learn: What today’s workforce is really looking for (and what’s pushing them away) How to write job ads that stand out and speak to the right people Interviewing strategies that go deeper than “Are you a team player?” How to spot the difference between a solid fit and a walking red flag How your hiring process might be turning people off before they even apply How to show candidates they’re not just applying to a job, they’re joining something better This isn’t just another hiring class. It’s the one that will change the way you attract, interview, and connect with the people your shop really needs.

Auto Ignite Management

Building Better Teams: Using Accountability and Feedback in Your Shop

Rick White

Are you struggling to get your team to work together smoothly? Tired of dealing with the same problems over and over? I've got just the thing to help you turn things around! Join me, Rick White, for my 'Building Better Teams' class. It's specially designed for independent auto repair shop owners like you. In just half a day, I'll show you how to: • Use proven accountability strategies to boost your team's performance • Turn struggling employees into top performers • Clearly communicate what you expect from your team • Create a shop culture where everyone takes responsibility and respects each other I'll walk you through setting up a clear accountability system that's easy for everyone to understand and follow. You'll learn how to: • Quickly spot and fix team issues • Give feedback that builds trust and helps your team grow • Lead a team that works together better and is ready for any challenge Imagine walking into your shop and seeing: - - - - A team that knows exactly what they need to do and does it well Employees who take pride in their work and help each other out Fewer mistakes and happier customers A shop that runs smoothly even when you're not there This class is perfect if you want to step up your leadership game and help your team reach their full potential. I'll give you practical tools you can start using right away to: • Improve how your team communicates and works together • Boost productivity and quality of work • Create a positive work environment that people enjoy being part of

180Biz

Sponsored by: 180Biz

Shop Owner Silver Bullets: Business Rules of Thumb You Need to Grow Your Business

Matt Lofton

Are you ready to take control of your shop’s financial future and unlock the hidden potential in your business? Elite Worldwide presents “Shop Owner Silver Bullets” – a powerful, no-nonsense workshop designed to give shop owners like you the critical insights and tools you need to drive profitability, streamline operations, and create the thriving business you’ve always dreamed of. In this exclusive 4-hour course, you’ll discover the essential rules of thumb that every successful shop owner must know to achieve sustainable growth. We’ll cut through the noise and give you straightforward, actionable strategies you can implement immediately to see measurable improvements in your business. You’ll learn: How to Decode Your Financial Statements & Track Where Your Cash Is Going: Discover how to read and understand your Profit & Loss Statement like a seasoned professional. Learn which numbers matter most and how to use them to identify your most profitable services, control expenses, and make informed business decisions. More importantly, uncover exactly where your cash is going and how to put a stop to profit leaks that silently drain your bottom line. The KPIs That Matter, How to Calculate Them & How Much Your Technicians Are Really Costing You: Effective Labor Rate, Gross Profit Dollars per Billed Hour, Car Count, Average Discovered Services (ADS), Customer Retention Rate – We’ll show you how to calculate, track, and improve the KPIs that drive your business forward. You’ll also learn how to determine the true cost of your technicians, factoring in productivity rates, loaded labor costs, and efficiency to get a crystal-clear picture of where you’re winning and where you’re losing. When to Hire, When to Market & Where Your Cash Is Going: Learn how to make confident, data-driven decisions about hiring more technicians, adjusting your marketing spend, and plugging cash flow leaks. Understand when it’s time to invest in marketing, when to scale back, and how to use your numbers to identify when you need more manpower. This course is more than just theory – it’s hands-on. Through practical workshops, you’ll analyze your own numbers, uncover hidden profit opportunities, and develop a clear plan for increasing your revenue. Whether you’re struggling to make sense of your numbers or you’re looking for the breakthrough strategy to reach the next level of success, “Shop Owner Silver Bullets” is your roadmap to turning data into dollars. Are you ready to transform your shop’s profitability and reclaim your peace of mind? Don’t miss this opportunity to gain the knowledge and confidence to grow your business like never before. Sign up today and start making your numbers work for you – not against you.

Elite Worldwide

Techs Informing Techs

Matt Fanslow, Zeb Beard

This isn’t your typical training lecture. Led by Matt Fanslow—host of the Diagnosing the Aftermarket A to Z, ASE CMAT/L1, ASE Subject Matter Expert, AAPEX Technician of the Year—this session flips the script by putting the microphone in the hands of working technicians. No corporate trainers, no sales pitches—just real-world insights from the bays, shared by techs who’ve battled tough diagnostics, developed innovative strategies, and lived the challenges of today’s repair industry.

Riverside Automotive

Building Brands Builds Futures

Lauralee Schmidt

If you are stuck in marketing, stuck in the creative realm, uninspired or lost for direction, join me for a session on Brand Building. This interactive class allows shop owners and managers to understand the basis of why a brand is important, and how to better establish your brand.

Schmidt Auto Care

HVAC - AC System Operation and Diagnosis

Andy Tirado

Understand the basics! In this course, you will learn essential functions, control and testing techniques for automotive air conditioning systems. The main components of a car's air conditioning system include the compressor, condenser, receiver/dryer, expansion device, and evaporator. The role of each component as well as the main principles of air conditioning (evaporation, condensation, compression, and expansion) will be explored. Refrigerant types, the latest retrofitting information and HVAC-specific safety procedures will also be discussed. Recommend and designed to elevate a C or B level technician to be comfortable with AC performance and diagnostics Pressure gauge diagnostics Temperature diagnostics Compressor control Blend doors and condenser airflow HVAC scan data o Why do I need a 609 certification? Do I need new equipment for R1234yf? How can I use scan tool data to improve my HVAC diagnostics? How can restricted airflows cause system inefficiency?

NAPA Auto Parts

Sponsored by: NAPA Auto Parts

Audi and VW Diagnostics: Strategies for More Accurate and Efficient Diagnosis

Haakan Light

Do you find working on VW/Audi to be a headache? Do you feel like finding something simple like a direction to take with a fault code to be a nightmare? Do you struggle to locate description and operation for vehicle systems? If you said yes to ANY of these questions, this class will help you! We dive deep into where we can find training resources on these vehicles, navigation of factory service information, oem training structure and more. Fault code logic and how an ECU monitors, measures and evaluates a system is discussed in greater detail. Strategies to answer questions about system operation when there is no OEM documentation available are also provided. Practical application via case studies is conducted. Generalist shops AND European shops can benefit from this class.

Topdon

Sponsored by: WTI

Lab Scope Essentials for the Ball Joint Guy

Tim Iezzi, Ira Waldman

This course is designed to give a technician that is new to diagnostics the fundamental skills necessary to diagnose using a labscope. This course is also valuable for a more advanced technician that is not a regular labscope user. In this course we cover the essentials of lab scope setup and operation and waveform analysis as well as the most common tests that a technician can perform to diagnose more accurately and profitably.

Expertech Automotive Training

The Power of PMA: Positive Mental Attitude

Lowell Greene

What is Positive Mental Attitude (PMA)? Definition and Key Traits: Positive Mental Attitude, often just called “positive attitude”, isn’t about wearing rose-colored glasses or ignoring problems. It’s a mindset of optimism, resilience, and proactive problem-solving. The term PMA was popularized by success thinkers like Napoleon Hill back in the 1930s. Hill (along with W. Clement Stone) described PMA as an attitude embodying qualities like faith, integrity, hope, optimism, courage, initiative, and generosity (Positive mental attitude - Wikipedia). In plain terms, it means believing you can find a desirable outcome no matter the circumstance, and continuously looking for ways to win or learn instead of ways to lose (Positive mental attitude - Wikipedia). It’s the opposite of falling into negativity, defeatism, or hopelessness. For us in the automotive world, PMA translates to finding joy in solving problems and staying confident under the hood. It’s that inner voice that says “I can figure this out” when you’re faced with a bizarre engine problem, instead of “This is impossible, I give up.” It’s approaching a tricky repair with curiosity and determination rather than dread. A technician with PMA keeps seeking the solution – testing, learning, asking for help if needed – whereas a negative mindset might throw up hands and blame the car or the tools. How PMA Works: Psychologically, a positive attitude frames challenges as opportunities. When something goes wrong, PMA helps you ask, “Alright, what can I try next?” rather than “Why does this always happen to me?”. This shift in thinking keeps you engaged and mentally flexible. Research in performance psychology backs this up: for example, a study of Major League Baseball players found that what separated the top performers wasn’t just physical skill – it was mental factors like staying positive, handling failure well, and using positive self-talk (Positive mental attitude - Wikipedia). If elite athletes credit attitude for their edge, you can bet the same is true in a repair bay. A high-pressure technical environment like an auto shop is in many ways similar to sports – things move fast, pressure is high, and teamwork matters. In these settings, PMA is like a tool in your toolbox: it helps you persist through the tough jobs and bounce back from setbacks. Why It Matters in the Shop: In a busy workshop, attitude is contagious. One person’s negativity can bring down the whole team, while one person’s positivity can lift it up. Think about days when the entire shop is stressed – maybe dozens of tickets piling up, customers complaining, parts not arriving. It’s easy for the mood to turn toxic. But a tech with PMA in that storm will be the one who says, “Alright, let’s tackle one thing at a time,” and maybe even cracks a joke to ease tension. That mindset not only helps them cope, it can set an example for others. As one industry article put it, “A positive mental attitude plays a bigger part in the workshop dynamic than most would believe… A positive mindset delivers positive results while a negative mindset delivers – you guessed it – negative results.” (How to handle complicated jobs) In other words, if you walk into a complicated job expecting failure, you’re more likely to fail – but if you approach it with a can-do attitude, you vastly improve your chances of success (How to handle complicated jobs). Let’s be clear: PMA isn’t about ignoring real problems or pain. It’s not naive “happy talk” or “toxic positivity” where you just tell everyone “cheer up” without addressing issues. (In fact, blindly pretending everything is fine can be counterproductive (How important is a positive mindset, really? | Well actually | The Guardian).) Rather, PMA is about acknowledging challenges honestly, yet choosing to focus on solutions and what can be done. Studies have shown that an optimistic mindset – a key part of PMA – is linked to better stress management and health outcomes (How important is a positive mindset, really? | Well actually | The Guardian). When under the hood, this means optimism helps you handle the stress of a tough repair more effectively: you’re less likely to freeze up or make careless mistakes out of panic. You stay calmer and think clearer. To sum up, Positive Mental Attitude in our context means staying upbeat, solution-focused, and resilient no matter how many curveballs the day throws at you. It’s believing that there’s always a way forward and that you have some control over the situation by controlling your own response. And as we’ve all seen, the tech with the positive outlook often ends up finding the fix, whereas the one who mentally gives up… well, they usually end up proving themselves right that it couldn’t be done.

Shop Fix Academy

Sponsored by: Shop Fix Academy

From Owner to CEO: How to Step Back and Scale Your Auto Repair Shop

Jamie Caldwell

Many shop owners feel stuck working in their business instead of growing it. In this class, you’ll learn how to build a leadership team, delegate effectively, and implement systems that allow your shop to thrive without your constant involvement. We’ll cover how to develop employees who take ownership, create a business that runs smoothly without micromanagement, and position yourself for long-term growth. Whether you want to expand or just reclaim your time, this session gives you the blueprint to go from overworked owner to true CEO.

Elite Motor Works

Layers of Customer Success: Reimagining the Customer Experience

Ruth Wisniewski

Everyone is familiar with the concept of customer service, but far fewer are familiar with customer success. Customer service comes from a largely reactive mindset, while customer success focuses on proactively partnering with customers to meet their goals and creating raving fans in the process. In this session, you'll learn how applying the principles of customer success in your shop will help keep your customers coming back time and again, increase your profits through upsell opportunities, and cultivate a top-notch customer experience. Attendees will learn about the concept of the customer journey and its many cross-functional parts, including its impact on various business functions. Attendees will learn to collaborate with their teammates to ensure an exceptional customer experience from start to finish. Attendees will leave with actionable ways to enhance the customer journey in their own shops as well as a framework to reduce churn and improve customer satisfaction scores. NOTE: This class will be taught by Ruth Wisniewski, Sr. Director of Customer Success at Vehlo

Vehlo

Sponsored by: Vehlo

It's the DVI Process, not the Tool

Krista Erickson

Many shops still live in the old school pen and paper mentality, even though they use a DVI tool. What process should they implement to gain higher approval rates? Why are common and seemingly obvious jobs being declined? How do you continue to maximize the value of the software you already have in place and improve ARO? How do you help your shop and SA's stay motivated to sell declined jobs?

AutotechIQ

Sponsored by: AutotechIQ

Adapting Used ECUs to Modern Vehicles

Mike Christopherson

In this course we will show methods on how to program ECUs where the OEM wants you to use a new part. We show examples using some OEM tools as well as other aftermarket resources to get the job done. We will show methods such as normal J2534 or OEM programming, Cloning over CAN / K-Line, Using Programming Tools such as Alientech and Magic Motorsport, Doing board level reading and writing of Flash Memory, EEPROM and MCUs.

OE Alternatives

Empowering Technicians with Essential Soft Skills

Chris Craig

Technicians in modern industry are facing significant challenges retaining talent, with many opting to leave for opportunities in other sectors. Specializing in various domains like HVAC, electrical, and maintenance procedures, these technicians possess a diverse skill set, including in-depth mechanical expertise. This versatility enables them to transition seamlessly into alternative industries, focusing solely on specific areas like HVAC, potentially enjoying improved benefits, working hours, and pay scales. Consequently, the question arises: what incentives exist to retain technicians within the automotive sector? While considerable emphasis is placed on nurturing "soft skills" among customer-facing staff, the same attention is not always afforded to technicians. Contrary to popular belief, technicians' responsibilities extend beyond vehicle repairs. They engage in intricate documentation, articulate detailed diagnoses and solutions to advisors, and furnish comprehensive parts lists to associates. Moreover, some technicians are tasked with producing instructional videos for clients, necessitating proficient customer service abilities such as effective communication and active listening. Soft skills encompass a range of competencies crucial for sustained professional success, including communication, active listening, meticulous documentation, time management, adaptability to change, professionalism, and a proactive attitude towards learning and work. Cultivating these attributes is imperative for technicians to thrive in their roles and remain competitive in the industry. To validate the significance of these soft skills among technicians, a comprehensive survey was conducted following interviews with 11 industry experts. The survey amassed responses from 804 industry professionals, predominantly comprising technicians, followed by service advisors, managers, and general managers. The findings from the survey underscore a pronounced need among technicians for skill enhancement, particularly in the realms of attitude and behavior. Thus, investing in training initiatives centered on fostering positive attitudes towards learning and work, enhancing thoroughness, adeptness in managing change and time, proficient documentation practices, and upholding professionalism, could empower technicians to transcend the technical minutiae of their roles. Such development initiatives are pivotal for nurturing a more resilient career trajectory and bolstering retention rates within the automotive industry.

RockED

An Introduction to Alignment Confidence

Justin Allen

Alignment services present enormous potential as a profit center for your business. They also raise some questions. An introduction to Alignment confidence is about helping Shop owners and Technicians make sense of the opportunities as well as the challenges associated with Alignment work on today’s light duty cars and trucks. From misunderstanding the implications of warning messages, outsourcing, angles being out of specification, and rusted nuts and bolts, to the importance of properly functioning ADAS systems, there are plenty of things to think about involved with modern Alignment services. Let’s talk through some of these foundational ideas and help you form your own opinion about what strategy is going to be best for you and your shop.

Hunter Engineering

Break Free from the Grind: The Shop Owner's Real Job Description

Darrin Barney

Course Overview: Feeling stuck in the daily grind and wondering how other shop owners thrive? You’ve poured your heart into your shop, but constant chaos leaves you feeling helpless. It’s time to reclaim your time and transform your business into a smoothly running, successful operation. Break Free from the Grind: The Shop Owner’s Real Job Description is a 4-hour course designed to redefine your role as a shop owner, providing the tools to break free from daily struggles and get on the path you were meant for. In this hands-on course, you’ll discover how to: ● Escape the Daily Chaos: Practical steps to regain control and eliminate constant firefighting. ● Set Powerful Goals: Create clear, actionable goals that drive your business forward. ● Craft Winning Strategies: Develop business plans that align with your vision. ● Build an All-Star Team: Hire and keep top talent to help your shop run smoothly. ● Create a Winning Culture: Cultivate a work environment that attracts and retains superstar employees. By focusing on these critical areas and more, you’ll learn how you can transform your shop into a thriving, efficient business. Join us and take the first step towards breaking free from the grind. Reclaim your time, restore your passion, and build the successful business you’ve always dreamed of.

Elite Worldwide

Diesel Emissions and Aftertreatment

Kevin Looney

This class covers the EGR (Exhaust gas Recirculation), Diesel Oxidation Catalyst (DOC), Diesel Particulate Filter (DPF), Selective Catalytic Reduction (SCR), and Diesel Exhaust Fluid (DEF or Urea Injection), systems used on all makes of LD, MD, and HD diesel trucks starting in the 2008 model year for EGR/DOC/DPF, and 2011 model year for SCR/DEF. Because of the similarities in system operation, this class applies to all makes and models of LD/MD/HD trucks. System operation, service, pattern failures, and maintenance peculiarities will be covered in the class.

Turbo Training

8 Step Diagnostic Procedure

Jim Morton

We will go over a REPEATABLE Step by Step procedure in order to keep the shop Profitable beginning with the customer's interview all the way through to insure that we found the "Root Cause" of the problem, NOT the result of the Root Cause.

MATS

High Impact Sales

Sabrina Wilkerson

People buy from people, not companies. As a Service Advisor, what you say and HOW you say it has a huge impact on whether or not people move forward with doing business at your shop! In this class, we will help you generate higher profits through increased sales, more repeat business and more referral business. We will talk about how to ethically build relationships with your customers and how you can help them view you as a trusted credible expert. This course will be taught by Sabrina Wilkerson, Elite Business Performance Analyst. Let’s take your advising skills to the next level!

Elite Worldwide

WWMD, What Would Maylan Do?

Melissa "Birdie" Patterson

The Art of Building Relationships, Selling Confidently & Growing Organically Join me, Melissa “Birdie” Patterson, for a fun, engaging, and insightful class celebrating Maylan Newton’s timeless wisdom and impact on our industry. Whether you knew him personally or are just discovering his wisdom, this session is all about sharing stories, lessons, and real strategies inspired by his no-nonsense, relationship-driven approach—infused with the twisted sense of humor we all loved. We’ll dive into classic Maylan anecdotes, famous "Maylan-isms," and interactive discussions as we tackle real-world shop challenges using "The Maylan Method." Throughout the session, we’ll ask, “What Would Maylan Do?” - applying his wisdom to leadership, attitude, and customer relationships. From “People don’t buy from businesses, they buy from people” to breaking down your marketing with Maylan’s famous, “How do you eat an elephant? One bite at a time… with lots of BBQ sauce,” you’ll leave with actionable strategies and tools to build trust, grow your business, and create a thriving shop culture. Let’s honor Maylan the best way possible—by learning, laughing, and elevating the industry together.

Birds iSocial