Our Goals
At ASTA, our mission is rooted in strengthening and supporting independent automotive repair shops and tire dealers across the Southeast. We are committed to helping our members thrive through strategic programs, professional development, and industry advocacy.
- Delivering real value through exclusive discount programs and group purchasing power to help offset the cost of membership and boost profitability.
- Empowering professionals at every level with high-impact webinars, hands-on training, and certification opportunities that elevate shop performance.
- Fostering community by bringing together shop owners, managers, and technicians at regional meetings, social events, and industry networking experiences.
- Amplifying our voice through coordinated legislative advocacy to protect the rights and future of independent businesses in the automotive aftermarket.
Our Values
ASTA is a organization dedicated to supporting the success of independent automotive repair shops and tire dealers in the Southeast. Our goals include offering resources and programs to help businesses thrive, as well as promoting professional development and advocacy.
- Strive for Excellence
- Act with Integrity and Humility
- Champion Independent Businesses
- Support Workforce Development
- Build a Strong Community
Looking to grow and succeed in the industry?
In addition to our goals, ASTA offers a wide range of resources and professional development opportunities, including educational conferences, workshops, and a dedicated apprenticeship program. The apprenticeship program (link to apprentice page) is designed to equip student technicians with the essential skills and knowledge needed for success in the automotive industry.
If you’re an independent automotive repair shop or tire dealer looking to grow and thrive, joining ASTA connects you to invaluable support, training, and tools to help elevate your business to the next level.
Automotive Service & Tire Alliance
Our History
The Automotive Service & Tire Alliancewas formed in 2021 by the merge of theIndependent Garage Owners of North Carolina(IGONC) and North Carolina Tire Dealers Association (NCTDA). We are the Southeast’s largest member-sponsored non profit association serving the aftermarket automotive industry.
Independent Garage Owners of North Carolina
The Independent Garage Owners of North Carolina (IGONC) was established in 1959 to help its members deal with challenges facing independent garages in North Carolina. IGONC expanded its services and membership base and represented approximately 500 members. It provided updated information on automotive repair and business practices, protected its members from unfavorable legislative initiatives, and built productive relationships between its members, vendors, and the public. IGONC’s resources and community support helped its members become more successful through regional unit meetings, the trade show, and ongoing one-to-one contact.
North Carolina Tire Dealers Association
The North Carolina Tire Dealers Association (NCTDA) was formed in 1964 to advance and safeguard the business interests of its members. It promoted harmony, good will, and understanding among its members, encouraged an exchange of ideas and technical knowledge, and aimed to improve the quality and standards of tire and retreading products. NCTDA educated the public on the value of independent tire dealers and represented the NCTDA in contact with local, state, and national governments. It appeared before legislative, administrative, judicial, and quasi-judicial bodies on behalf of its membership.
Blog posts
Legislative Updates April 2024
Digital odometers make rollback scams easier – when repair needs don’t add up based on miles There is a misconception that odometer fraud has declined with digital odometers, according to Carfax re...
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Chapel Hill Tire Training Program Focuses on Next Generation
View the full article from Tire Business here. CHAPEL HILL, N.C. — Chapel Hill Tire has launched a Leadership Development Program (LDP) to cultivate the next generation of leaders within the compan...
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Leveraging Opportunities for Growth
As we step into another quarter, I am reminded of the incredible value that our community brings not just to our businesses but to each of us as individuals committed to excellence in the automotiv...
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