Empowering our members
The Automotive Service & Tire Alliance (ASTA) was formed in 2021 through the merger of the Independent Garage Owners of North Carolina (IGONC) and the North Carolina Tire Dealers Association (NCTDA). We are the Southeast’s largest member-sponsored non-profit association serving the aftermarket automotive industry.
ASTA Expo
Enhance your knowledge and skills at the ASTA Expo, featuring educational sessions, workshops, and demos.
Hurricane Helene Relief
If your automotive service or tire shop suffered damage, apply for financial assistance to help rebuild
Empowering Members
ASTA is here to help the independent automotive business owner by leveling that playing field between them, big corporations and dealerships.
ADVOCACY
We work to keep you informed on new legislation, regulation changes, environmental compliance, and labor laws that effect your business.
Purchase a Membership Today
Apprenticeship Initiative
Invest in the future of your business and mentor the next generation of automotive technicians with the North Carolina Automotive Apprenticeship Program. With no cost to participate and the potential for wage reimbursement, it’s a win-win for your business and your employees. Don’t miss out on this opportunity to take your company to the next level – register now for the Automotive Apprenticeship Program!
Our Industry Partners
"The ASTA gives a big sense of community and connectedness with others who are in the same boat."
Mike Byer, Mike Byer Auto & Truck Repair
News & Articles
Legislative Updates April 2024
Digital odometers make rollback scams easier – when repair needs don’t add up based on miles There is a misconception that odometer fraud has declined with digital odometers, according to Carfax re...
Read more
Chapel Hill Tire Training Program Focuses on Next Generation
View the full article from Tire Business here. CHAPEL HILL, N.C. — Chapel Hill Tire has launched a Leadership Development Program (LDP) to cultivate the next generation of leaders within the compan...
Read more
Leveraging Opportunities for Growth
As we step into another quarter, I am reminded of the incredible value that our community brings not just to our businesses but to each of us as individuals committed to excellence in the automotiv...
Read more