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Join us at the

Automotive Service & Technology Expo

Sept. 26-28, 2024 in Durham, NC

50+ management and technical seminars taught by the industry’s best and nationally known presenters, in addition to a vendor trade show and a variety of networking events! 

Sheraton Imperial Hotel

4700 Emperor Blvd I-40 #282, Durham, NC 27703

Enhance Your
Automotive Knowledge

Get ready for the automotive event of the year – ASTA Expo 2024! Join us for three days of high-energy training sessions and unbeatable networking opportunities. With over 50 management and technical seminars led by the industry’s top experts, you’ll gain cutting-edge knowledge and practical skills in everything from electric vehicle diagnostics and troubleshooting to management and marketing. Plus, our vendor trade show will feature the latest products and services that can take your business to the next level.
But it’s not all work and no play! We’re bringing the fun to ASTA Expo with a pre-party at the new Rush Hour Go-Carting,  with a multi-level electric go-kart track and a special limited-space, add-on bourbon tasting to close out the event in style. From the kick-off party to the wrap-up cocktail party, we have plenty of exciting events planned for you to let loose and connect with like-minded professionals. You won’t want to miss out on this incredible opportunity to boost your skills, grow your business, and have a blast doing it. See you there!

Network with
Industry Experts

Our vendor trade show will feature the latest products and services, and there will be plenty of opportunities to connect with like-minded professionals. From the kick-off party at the brand new 2-level electric go-cart track, to the wrap-up cocktail party, we have a variety of fun events planned throughout the conference. With a new, larger location at the Sheraton Imperial, we are even closer to RDU Airport and have plenty of space for even more training! Do not miss this must-attend event for everyone in the automotive industry, from owners to apprentices!

Interested in being a

speaker at the ASTA Expo?

The ASTA Expo is known for featuring some of the brightest and most talented trainers in the aftermarket industry. As a selected speaker, you will have the chance to showcase your knowledge and insights on cutting-edge topics and trends in the field.

We are seeking proposals for dynamic and interactive sessions that are tailored to the needs of our attendees. Whether you have a wealth of experience in technical training, leadership development, or any other relevant area, we want to hear from you!

If you are passionate about sharing your knowledge and elevating the industry through engaging and insightful sessions, we encourage you to submit your proposal today. Join us in delivering an unparalleled experience to our attendees and help shape the future of the automotive industry. 

Send your class proposal, headshot, bio, agreement requirements and any sponsorship information to events@astausa.org.

Sponsor & Exhibitor Registration

Elevate your brand and connect with a highly engaged audience of automotive professionals at ASTA Expo 2024. By sponsoring our event, you’ll unlock unparalleled visibility, recognition, and networking opportunities to propel your business forward. With our extensive marketing reach, including a vibrant social media following and a strong and active association, sponsoring ASTA Expo will amplify your brand awareness across the industry. Meet decision makers, shop owners, tire dealers, and management teams face-to-face, gaining direct access to the key players you need to know. Register Today!

News & Articles

GTCC Aims to Address Automotive Technician Shortage

GTCC Aims to Address Automotive Technician Shortage

GREENSBORO, N.C. — There is a nationwide shortage of automotive technicians, which is causing repair times to be longer.

What You Need To Know
The number of graduates completing programs in the automotive sector has dropped 20% since 2020
Most people working in the automotive industry are over the age of 55
Derek Morehead is a first-year student at Guilford Technical Community College
Derek Morehead’s high school automotive class helped determine his future in the automotive industry. He says he took it for fun then shortly fell in love with it.

But these automotive classes aren’t widely available.

“There’s not as many automotive programs and high schools as there used to be. However, from what I’m seeing and hearing is that’s going to make a comeback not only in the automotive sector, but also other aspects of career and technical education like carpentry, electronics and things like that, which is fantastic,” said Guilford Technical Community College Department Chair Jeff Faircloth.

The number of graduates completing programs in the automotive sector has dropped 20% since 2020, according to TechForce Foundation, a nonprofit that guides students into careers as professional technicians.

Now, a first-year student at Guilford Tech, Morehead gets to turn his passion into a career.

“Being able to see what I’m learning actually does matter when I go to work,”
Morehead said. “It definitely makes me more engaged in class acts and more questions.”

Working part-time at Mercedes helps him apply what he’s learned in class.

“It’s nice having to go to school and work at the same time. So like whenever I’m at work, if I don’t understand something, I always can come here and like get a deeper explanation of it than what I could get at work,” Morehead said.

Faircloth added the goal of the automotive program at GTCC is to get students jobs in the industry and help the local economy, as well as help the students be successful.

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