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Empowering our members to become leaders of the industry, their business and local community

The Automotive Service & Tire Alliance (ASTA) was formed in 2021 through the merger of the Independent Garage Owners of North Carolina (IGONC) and the North Carolina Tire Dealers Association (NCTDA). We are the Southeast’s largest member-sponsored non-profit association serving the aftermarket automotive industry.

Hurricane Helene Relief

If your automotive service or tire shop suffered damage, apply for financial assistance to help rebuild

ASTA Expo

Enhance your knowledge and skills at the ASTA Expo, featuring educational sessions, workshops, and demos.

Empowering Members

ASTA is here to help the independent automotive business owner by leveling that playing field between them, big corporations and dealerships.

ADVOCACY

We work to keep you informed on new legislation, regulation changes, environmental compliance, and labor laws that effect your business.

Featured Events

Apprenticeship Initiative

Invest in the future of your business and mentor the next generation of automotive technicians with the North Carolina Automotive Apprenticeship Program. With no cost to participate and the potential for wage reimbursement, it’s a win-win for your business and your employees. Don’t miss out on this opportunity to take your company to the next level – register now for the Automotive Apprenticeship Program!

Our Industry Partners

At ASTA we are proud to partner with some of the industries leading companies to offer our members discounts on the services you need to run your business.

“The ASTA gives a big sense of community and connectedness with others who are in the same boat.”

Mike Byer, Mike Byer Auto & Truck Repair

“Great resource for business owners wanting to improve their operations and help change the automotive service industry.”

– John Hill, Jeep Guys, Greensboro, NC

“The training is always top notch and meetings are very informative.”

Robert Crawford, R & N Motor Company, Inc.

News & Articles

Leveraging Opportunities for Growth

Leveraging Opportunities for Growth

As we step into another quarter, I am reminded of the incredible value that our communitybrings not just to our businesses but to each of us as individuals committed to excellence in theautomotive service and tire sales industry. The Automotive Service & Tire...

read more
Leveraging Opportunities for Growth

Leveraging Opportunities for Growth

As we step into another quarter, I am reminded of the incredible value that our communitybrings not just to our businesses but to each of us as individuals committed to excellence in theautomotive service and tire sales industry. The Automotive Service & Tire...

Leveraging Opportunities for Growth

As we step into another quarter, I am reminded of the incredible value that our communitybrings not just to our businesses but to each of us as individuals committed to excellence in theautomotive service and tire sales industry. The Automotive Service & Tire...

read more

Join us at the

Automotive Service & Technology Expo

Sept. 26-28, 2024 in Durham, NC

50+ management and technical seminars taught by the industry’s best and nationally known presenters, in addition to a vendor trade show and a variety of networking events! 

Sheraton Imperial Hotel

4700 Emperor Blvd I-40 #282, Durham, NC 27703