Explore ASTA
The Automotive Service & Tire Alliance (ASTA) connects shop owners, tire dealers, and industry partners who believe the independent aftermarket is stronger together.
We champion local businesses, elevate technical excellence, and build the community that keeps the Southeast’s drivers moving.

ASTA Expo
Enhance your knowledge and skills at the ASTA Expo, featuring educational sessions, workshops, and demos.

Members Only
Exclusive Access Awaits – Unlock premium insights, tools, and content just for members.

Empowering Members
ASTA is here to help the independent automotive business owner by leveling that playing field between them, big corporations and dealerships.

ADVOCACY
We work to keep you informed on new legislation, regulation changes, environmental compliance, and labor laws that effect your business.

Our Apprenticeship Initiative
Invest in the future of your business and mentor the next generation of automotive technicians with the North Carolina Automotive Apprenticeship Program. With no cost to participate and the potential for wage reimbursement, it’s a win-win for your business and your employees. Don’t miss out on this opportunity to take your company to the next level – register now for the Automotive Apprenticeship Program!
Our Industry Partners
We know that running a business comes with its own set of challenges. That’s why we offer our members discounts on essential items like auto parts, uniforms, and insurance, among others. We also provide training opportunities, networking events, and social gatherings to help you stay ahead of the game.









