The 2026 ASTA Expo speaker lineup brings together the brightest minds and boldest voices in the automotive service industry. From hands-on technical sessions to strategic business talks, our speakers are here to deliver real-world insights you can put to work immediately. Whether you’re diving into EV diagnostics, sharpening your management skills, or exploring marketing trends, you’ll be learning from the best in the business. Each day features dynamic presentations tailored to every level of experience—led by shop owners, trainers, and innovators who live and breathe the industry. Explore the schedule, find your must-see sessions, and get ready to be inspired.