ASTA Expo brings automotive service and tire professionals together for three days of education, exhibitors, and time with the people who know this industry. Bring your team to learn, explore tools and technology in person, and meet the partners who can help your shop take its next step. Join us in Raleigh, September 23–25, 2027.
September 23–25, 2027
Atlantic Union Bank Convention Center Raleigh, North Carolina
★ TRAINING
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EXHIBITORS
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OUR AUTOMOTIVE COMMUNITY
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RALEIGH, NORTH CAROLINA
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★ TRAINING
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EXHIBITORS
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OUR AUTOMOTIVE COMMUNITY
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RALEIGH, NORTH CAROLINA
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September 23–25, 2027
See You in Raleigh.
The countdown to ASTA Expo 2027 is on.
ASTA Expo • September 23–25 • 2027
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★ Raleigh, North Carolina •
ASTA Expo 2027 ★
Urban Aftermarket Cowboy
Raleigh. September. Be Here.
Three days for your team, your shop, and the people you’re glad to see every year.
Bring the Energy.
Make room for something outside your everyday routine.
Meet Us in Raleigh.
Atlantic Union Bank Convention Center • September 23–25, 2027
Make the Connection.
Catch up with familiar faces. Introduce yourself to someone new.
Urban Aftermarket Cowboy
A LITTLE WESTERN. ALL AFTERMARKET.
ASTA Expo 2027 September 23–25 • Raleigh, NC
2027 ASTA Expo • September 23–25
GET YOUR TEAM HERE. TAKE MORE HOME.
New skills. Better questions. People you can call after Expo. Give your team three days to learn together, meet the companies behind the products, and come back with ideas worth sharing.
01 / EDUCATION
LEARN IT HERE. USE IT AT THE SHOP.
Make time for training beyond the daily rush. Explore technical and business education, ask questions, and build knowledge your team can bring back to work.
Tools, equipment, software, and the people behind them. Talk through your shop’s needs, compare options in person, and meet companies you may work with for years.
Catch up with industry friends and meet someone new. Talk shop with owners, technicians, advisors, and partners who understand the work and want to see you succeed.
Join shop owners, technicians, service advisors, and industry partners for training, time on the show floor, and conversations with people who understand your work.
Urban Aftermarket Cowboy
Urban Aftermarket Cowboy.
Bring your team, make time for training, and meet the companies you work with every day. ASTA Expo is a chance to ask questions, compare equipment, and catch up with others in the automotive service and tire industry.
You work hard to take care of your customers and your team. Expo is time to invest in the people doing that work, including yourself.
Education
Sharpen Your Skills.
Bring the questions you don’t have time to work through during a busy week. Use training time to build your understanding, challenge familiar habits, and find ideas worth trying when you get back to the shop.
Community
Find Your People.
The conversations between sessions can be
just as valuable as the sessions themselves.
Reconnect with familiar faces, meet people
who understand your business, and build
relationships that last long after Expo ends.
Tools & Technology
See What’s Next.
A website can tell you what a product does. A conversation can help you decide whether it fits your shop. Meet the people behind the tools, equipment, and software, ask your specific questions, and compare options in person.
Exhibitors
Explore the Show Floor.
Set aside time to visit the companies you already rely on and the ones you’ve been curious about. Talk through the problems you’re trying to solve, see products up close, and make connections you can follow up with after Expo.
The Part You Can’t Get From a Screen
Some of the Best Conversations Happen Between Classes.
Over a meal. Walking the show floor. Catching up with someone you met last year. Those moments give you a chance to ask, “How are you handling this at your shop?” and hear an answer from someone who understands.
Bring Your Team. Make It Count.
Before you come, ask each person what they want to learn. Leave room to explore on your own, then get back together and compare notes. You don’t have to return with a long list of changes. Start with a few ideas your team believes in.
Come on Your Own. Join the Conversation.
You don’t need to arrive with a group to have a reason to be here. Introduce yourself in class, stop at a booth, and ask someone about their shop. Everyone has a first Expo. Yours can start in Raleigh.
Leave With Something You Can Use.
One idea to try. Choose something practical to bring back to your shop.
One conversation to continue. Exchange contact information and follow up.
One next step for your team. Set a time to share what you learned after you get home.
Register to attend with your team or reserve exhibit space for your company.
Vendor Membership Required All exhibitors at the 2027 ASTA Expo must be active ASTA Vendor Members in order to exhibit. This requirement also applies to sponsors whose packages include exhibit space. Questions about your membership? Contact Callie Johnson.
Admit One • Raleigh, NC
ASTA Member
Full Event Pass
$548
2027 Expo Admission
Full-event access for an active
ASTA Member. Three days of education,
connection, innovation, and the
full ASTA Expo experience.
Bring your company into the middle of the action.
Showcase what you do, build new relationships,
and put your products and solutions in front
of automotive professionals looking for
what comes next.
Vendor Membership Required All exhibitors at the 2027 ASTA Expo must be active ASTA Vendor Members in order to exhibit. This requirement also applies to sponsors whose packages include exhibit space. Questions about your membership? Contact Callie Johnson.
ASTA EXPO • RALEIGH • 2027
PUT YOUR BRAND IN THE SPOTLIGHT.
★ SPONSORSHIP & PARTNERSHIP GUIDE ★
Be the name they see. The team they meet. The partner they remember when they get back to the shop.
September 23–25, 2027 Atlantic Union Bank Convention Center
Put your company in front of the shop owners, technicians, and teams who use your products and services. Choose a sponsorship level or a specific event or branding opportunity below.
All sponsorship purchases must be arranged directly with Callie Johnson, Membership & Events Manager. Contact Callie to confirm availability and reserve your package. Additional booth space is purchased separately. All exhibitors, including sponsors with exhibit space, must be active ASTA Vendor Members in order to exhibit.
Choose Your Sponsorship Level.
Five ways to put your company in the middle of Expo.
Contact Callie for availability
Premier Partnership
Diamond Sponsor
$25,000
Exclusive designation as ASTA Expo 2027 Diamond Sponsor.
View package benefits
Exclusive designation as ASTA Expo 2027 Diamond Sponsor
ASTA is built around the people who power
the automotive service and tire industry.
Membership keeps that connection going
beyond Expo through resources, relationships,
advocacy, education, and a community invested
in moving the industry forward.
September 23–25, 2027, at Atlantic Union Bank Convention Center in Raleigh, North Carolina. Save the dates and start talking with your team about attending.
Who is Expo for?
Shop owners, managers, technicians, service advisors, shop teams, and the companies supporting the automotive service and tire industry.
Where can I find the 2027 classes and schedule?
The full 2027 class lineup and event schedule will be shared as details are finalized. Contact Callie if you have questions while planning your visit.
How do I purchase a sponsorship?
All sponsorships are arranged directly with Callie Johnson. Email callie.johnson@astausa.org to confirm availability and discuss your package. Casino Night is reserved by NAPA Auto Parts.
Can Callie help with attendee or exhibitor questions?
Yes. Email callie.johnson@astausa.org with your questions about attending, exhibiting, or sponsoring ASTA Expo 2027.
RALEIGH IS READY. ARE YOU COMING?
Atlantic Union Bank Convention Center • September 23–25, 2027
Raleigh Is
Calling.
September 23–25, 2027
Atlantic Union Bank Convention Center Raleigh, North Carolina
