Automotive Service & Tire Alliance

Our Mission & Vision

Founded in 2021 through the merger of IGONC and NCTDA, ASTA is the Southeast's largest member-driven nonprofit dedicated to advancing the independent automotive service and tire industry.

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What We Stand For

OUR MISSION

ASTA exists to strengthen and advance independent automotive service and tire businesses by providing advocacy, education, and resources that drive profitability, professionalism, and long-term sustainability.

OUR VISION

To ensure independent automotive service businesses remain strong, competitive, and essential in a rapidly evolving automotive landscape.

OUR VALUES

Excellence. Integrity. Advocacy. Results. Community. Progress.

Where We're Headed

Our Goals

Deliver measurable business value through exclusive member benefits, strategic partnerships, and group purchasing power that help reduce costs and improve margins.
Provide high-impact training, hands-on education, and leadership development that improve operations, decision-making, and overall shop performance.
Strengthen relationships across the industry by bringing together shop owners, managers, technicians, and partners through Fueling Connections, ASTA Expo, and regional events.
Serve as a strong, unified voice for independent automotive businesses—advancing Right to Repair and protecting the ability of shops to operate, compete, and succeed.

Looking to grow and succeed in the industry?

ASTA offers a wide range of resources and professional development opportunities, including educational conferences, workshops, and a dedicated apprenticeship program designed to equip student technicians with the essential skills and knowledge needed for success.

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Automotive Service & Tire Alliance

Our History

The Automotive Service & Tire Alliance was formed in 2021 by the merger of the Independent Garage Owners of North Carolina (IGONC) and North Carolina Tire Dealers Association (NCTDA). We are the Southeast's largest member-sponsored nonprofit association serving the aftermarket automotive industry.

IGONCEst. 1959

Independent Garage Owners of North Carolina

Established to help its members deal with challenges facing independent garages in North Carolina. IGONC expanded its services and membership base, providing updated information on automotive repair and business practices, protecting members from unfavorable legislative initiatives, and building productive relationships between members, vendors, and the public.

NCTDAEst. 1964

North Carolina Tire Dealers Association

Formed to advance and safeguard the business interests of its members. It promoted harmony, good will, and understanding, encouraged an exchange of ideas and technical knowledge, and aimed to improve the quality and standards of tire-and-retreading products. NCTDA educated the public on the value of independent tire dealers.

The Automotive Service & Tire Alliance (ASTA) is the Southeast's largest nonprofit association supporting independent automotive repair shops and tire dealers — connecting members through training, advocacy, and a community that helps local businesses thrive.

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