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ASTA Vendor Partners

Our Industry.
Our Partners.

ASTA Vendor Partners bring the technology, tools, services, expertise, and resources that help independent automotive businesses compete, grow, and succeed.

Connect

Build Relationships

Connect with shop owners, technicians, industry leaders, and decision-makers throughout the ASTA community.

Support

Deliver Member Value

Vendor Partners support ASTA members with meaningful benefits, resources, expertise, and industry solutions.

Grow

Move the Industry Forward

Strong partnerships create stronger businesses, stronger professionals, and a stronger automotive aftermarket.

Partnership With Purpose

More Than a Logo
on a Website.

ASTA Vendor Partners connect their brands with the professionals shaping the future of the automotive service and tire industry. Partnership creates opportunities to build relationships, support independent businesses, share valuable resources, and become part of a community committed to education, innovation, and long-term industry growth.

Thank You

2026 ASTA Expo
Diamond Sponsors.

ASTA gratefully recognizes NAPA Auto Parts and Tekmetric as our 2026 ASTA Expo Diamond Sponsors. Their continued partnership and commitment to the automotive service industry help make ASTA education, networking, and events possible.

ASTA Vendor Partner Directory

Resources for
the Real World.

From shop technology and training to parts, marketing, financial services, equipment, and business solutions, ASTA Vendor Partners provide resources designed for the real challenges automotive businesses face every day.

Explore the Network

Meet Our
Vendor Partners.

These companies support ASTA members and the automotive aftermarket with products, services, knowledge, technology, and resources built to help businesses succeed.

Shop Technology & Software

Tekmetric

A cloud-based shop management platform trusted by thousands of automotive repair shops to streamline operations, improve visibility, and grow.

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Shopmonkey

An all-in-one auto repair shop management platform built to bring efficiency and profitability to the everyday hustle of running a shop.

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Shop-Ware

A modern, cloud-based shop management system built for forward-thinking automotive repair shops.

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RO Writer

Shop management software trusted by automotive repair businesses for decades and now cloud-based for anywhere access.

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Mitchell 1

A comprehensive automotive management platform designed to help repair shops streamline operations, enhance profitability, and deliver outstanding customer service.

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AutoLeap

A powerful all-in-one automotive repair shop management software platform.

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AutoTechIQ

Software and training solutions designed to help shops maximize the value of their DVI process and improve customer communication.

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Avoca

An AI-powered front office built for service businesses, helping answer calls, engage customers, and capture more opportunities around the clock.

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ONRAMP

Voice AI for automotive technicians providing hands-free diagnostic and procedural guidance while helping shops save time and improve productivity.

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DispatchlyAI

An AI-powered receptionist helping independent automotive and tire shops answer calls, schedule appointments, and capture customer opportunities 24/7.

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Diagnostic Network

An online community and knowledge platform created for professional automotive technicians.

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Parts, Equipment & Shop Solutions

NAPA Auto Parts

A nationwide automotive parts and service network supporting professional repair businesses with quality parts, resources, and industry expertise.

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Advance Auto Parts

A premier automotive aftermarket parts provider supporting professional installers and automotive businesses.

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O'Reilly Auto Parts

A leading automotive parts supplier providing professional technicians and repair shops with quality parts, tools, equipment, and industry expertise.

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Milwaukee Tool

Professional-grade tools, equipment, storage, lighting, and solutions designed for demanding automotive work.

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GPT PowerTrain

Remanufactured transmissions and drivetrain components delivering reliable solutions for automotive repair shops and distributors.

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Ultimate Automotive Products

Automotive products and solutions backed by experience and an understanding of today's professional repair facilities.

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Dill Air Controls Products

A North Carolina manufacturer providing tire valves, TPMS solutions, tools, gauges, and fluid-control products to the automotive and tire industries.

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UniFirst

Uniform, facility service, and textile rental programs supporting businesses and their teams.

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Universal Environmental Services

Used-oil collection and recycling services supporting thousands of businesses nationwide.

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Tires & Distribution

American Tire Distributors

Connecting independent automotive businesses with tires, wheels, shop supplies, technology, and an extensive distribution network.

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TireTutor

Supporting the tire and automotive service marketplace with solutions designed to connect customers and tire businesses.

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Marketing & Business Growth

Advanced Digital Automotive Group

Automotive-focused digital marketing designed to turn online visibility into calls, appointments, and booked repair orders.

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Shop Marketing Pros

A specialized automotive marketing agency helping independent repair shops grow through websites, SEO, advertising, and social media.

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UpSwell

A performance-driven marketing partner helping automotive repair businesses attract the right customers and achieve measurable growth.

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Service Stories

Helps shop owners turn repair orders into content that generates new leads through Google, AI search, and social media.

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Mail Shark

Direct-mail marketing solutions helping businesses grow through targeted and strategic print campaigns.

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Broadly

Helping local businesses grow by improving online reputation, streamlining customer communication, and collecting reviews.

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Elite Rewards

A customer loyalty and retention program designed specifically for automotive repair shops and service businesses.

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Training, Coaching & Professional Development

The Institute for Automotive Business Excellence

Coaching, training, and business-development programs helping automotive shop owners and teams improve profitability, leadership, operations, and customer experience.

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Today's Class

Online automotive training designed to make continuous professional development practical and manageable for technicians, advisors, and shop teams.

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Elite

Performance-driven consulting and coaching dedicated to helping businesses succeed through people, principles, and results.

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180BIZ

Business coaching and management consulting created for automotive repair shops.

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GearHead School

A hands-on training platform built for aspiring and experienced automotive professionals.

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Limitless Leadership

Helping aspiring leaders unlock potential, build engagement, and drive results.

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Financial, Insurance & Business Services

360 Payments

Modern, secure payment-processing solutions tailored for small businesses, automotive shops, and service providers.

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Paar, Melis & Associates

Accounting and tax services specializing in the automotive repair industry and helping shop owners gain greater financial clarity.

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IGO Insurance

Insurance solutions focused on accessible coverage and dependable support.

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LegalShield Business Solutions

Affordable legal support to help businesses navigate contracts, disputes, collections, audits, and everyday legal decisions with confidence.

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Industry & Community Resources

Automotive Aftermarket Charitable Foundation

Providing financial assistance and resources to aftermarket industry families facing unexpected hardships.

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Wheels 4 Hope

A nonprofit organization helping provide affordable, reliable transportation to individuals and families in need.

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Partnership That Gives Back

Built to Benefit
ASTA Members.

Vendor Partnership with ASTA is built around mutual value. Our Vendor Partners are not simply companies displayed in a directory. They become part of the ASTA community and provide meaningful value to the members we serve.

That value may come through exclusive pricing, special discounts, added services, educational resources, preferred offers, or other benefits created specifically for active ASTA members.

Member Value Matters.

Providing an ASTA member benefit is part of being an ASTA Vendor Partner. It is one of the ways our partnerships directly support the shops, professionals, and businesses that make up the Alliance.

A Few Featured Member Benefits

ASTA Member Benefit

Today's Class

Active ASTA members receive exclusive reduced monthly pricing on Today's Class automotive training.

$239 / Month Standard Rate: $260 / Month
Save $21 Monthly • $252 Annually
ASTA Member Benefit

DispatchlyAI

ASTA members receive three months free of Dispatchly's AI receptionist to help capture customer calls and opportunities.

3 Months Free Exclusive ASTA Member Benefit
ASTA Member Benefit

The Institute

ASTA members receive savings when enrolling in eligible coaching and professional-development programs through The Institute for Automotive Business Excellence.

$200 Off Eligible Program Sign-Up Fee
These are only a few examples. ASTA Vendor Partners provide benefits across technology, training, marketing, business services, parts, equipment, financial resources, and more. Members are encouraged to explore our partners and take advantage of the value available through the ASTA network.

Become an ASTA Vendor Partner

Bring Value.
Build Relationships.

Put your company in front of automotive professionals, shop owners, technicians, and decision-makers while becoming part of a community invested in the future of the aftermarket.

ASTA Vendor Partnership is about more than exposure. It is an opportunity to support our members, provide meaningful value, build lasting relationships, and position your company alongside the businesses and professionals moving this industry forward.

One Industry. One Community.

Stronger Together.
Better Connected.

When automotive businesses, professionals, and industry partners come together, everyone moves forward. ASTA exists to create those connections and turn them into opportunities for education, growth, advocacy, and long-term success.

Let's Connect

Questions About Vendor Partnership?

Whether you are interested in Vendor Membership, sponsorship, ASTA Expo opportunities, or getting your company more involved with the Alliance, reach out. We would love to connect with you.

callie.johnson@astausa.org
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